We Know Crossovers Are Killing Midsize Sedans, but Now Compact Cars Are Beating Midsize Cars

Through the first-half of 2017, midsize car sales plunged 18 percent as nearly every nameplate in the category suffered from declining sales.

Year-over-year, sales of the Toyota Camry, Honda Accord, Nissan Altima, Ford Fusion, Chevrolet Malibu, Hyundai Sonata, Kia Optima, Subaru Legacy, Mazda 6, and Chrysler 200 collectively fell by nearly 200,000 units.

We know where the buyers are going. Compact crossovers such as the Toyota RAV4, Honda CR-V, and Nissan Rogue — each of which now sell more often than even the top-selling midsize cars — are 2017’s soup du jour: more space for Buster the Bernese, better sightlines for the driver, all-wheel drive for those weekly Rubicon excursions, and a superior image to boot.

But if the trend we’ve seen through the first-half of 2017 holds, midsize cars won’t merely lose the U.S. sales race to compact crossovers. 2017 appears primed to be the first year in history in which compact cars also outsell midsize cars.

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With the Clock Ticking, Mitsubishi's Passenger Car Future is Still a Blank Slate

If you were to walk into a Mitsubishi showroom in the United States today, you’d be treated to two passenger cars, two utility vehicles and promises of more utility vehicles to come. Why, the 2018 Eclipse Cross is on the way! You know, the compact crossover named after a entry-level sports car?

If you’re looking for a Mitsubishi-branded car with more than three cylinders that won’t be extinct in a few months, you’re out of luck. In fact, if you’re hoping for any word on whether the brand will ever bring a new car to North America, you’ll have to wait until this fall, around the same time the long-in-the-tooth Lancer bows out of the U.S. market.

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Regular Passenger Cars Are Tanking As Performance Variants Hold Their Own

There’s a reason we run Midsized Sedan Deathwatch. North American consumers want space for six dogs, and nothing’s going to stop them from forking over big bucks for cargo volume and a third row. Traditional passenger cars be damned.

Increasingly, it looks like the market has been condemned — it’s down 12 percent over the first four months of this year. But the shrinking market presence isn’t solely the domain of the midsize. Compacts are in trouble, too. Full-size cars? You know the answer. However, if the vehicle in question started out as a conventional grocery getter but piled on the horsepower before leaving the factory, chances are it isn’t hurting.

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Ford is Prepared to Cut Models, and They Sure Won't Be SUVs

An evolving lineup that matches consumer demand is the hallmark of any healthy automaker, and Ford has no problem dropping unpopular models.

That’s the message delivered by Joe Hinrichs, Ford’s president of the Americas, who hinted that changes could be in store for the company’s car lineup in the face of a crossover and SUV-hungry marketplace.

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Midsize Sedan Deathwatch #2: July Sales Tank, Makes August a Great Time to Buy a Midsize Car
“They go on loving you just the same, but somebody’s dying.”
Not Chris Isaak – 1995.

Minivans crumbled as the three-row utility vehicle took over, leaving a handful of nameplates to each produce healthy volume. TTAC’s claim earlier this week? Midsize sedans are now following the same track, crumbling as the smaller two-row crossover takes over.

Already, America’s fleet of midsize sedans is decreasing in size. We expect to see a greater reduction in the number of midsize offerings soon.

Midsize sedans desperately want you. But you, oh collective American consumer, are consistently desirous of fewer midsize sedans. The current crop of midsize nameplates does not uniformly possess the mettle to survive the current downturn, a downturn which quickly grew more severe last month.

U.S. sales of midsize cars plunged by 31,000 units in July 2016.

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Midsize Sedan Deathwatch #1: One Only Needs to Examine the Minivan Segment for Guidance

A decade ago, Americans could buy minivans from Buick, Chevrolet, Chrysler, Dodge, Ford, Honda, Hyundai, Kia, Mazda, Mercury, Nissan, Pontiac, Saturn, and Toyota. In all, 14 brands fought for the attention of 1 million minivan buyers.

Zoom ahead to 2016 and the minivan market — unlike the Terraza and Uplander and Freestar and Entourage and Monterey and Montana and Relay — is not dead. Indeed, through the first six months of 2016 minivan volume is up 25 percent and this year is expected to be the best year of minivan sales since 2008. Chrysler, Dodge, Honda, Kia, Nissan, and Toyota — only six candidates spread across seven nameplates and five automakers — are each generating sufficiently healthy volume in a market that is roughly 40 percent smaller than it was a decade ago. Rather than more than a dozen nameplates each producing an average of 70,000 annual sales, the remaining players will attract an approximate average of 100,000 annual sales each.

TTAC believes it is the midsize sedan segment’s turn to revolutionize in the same manner. In fact, the revolution is already underway.

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Fiat Chrysler Spends $1.5 Billion on Next-Generation Ram; Hands Chrysler 200 December Death Notice

Fiat Chrysler Automobiles knows what models bring home the bacon, so there won’t be many corporate tears shed over its decision to axe the Chrysler 200.

Yesterday, the automaker announced $1.48 billion in funding to retool its Sterling Heights, Michigan assembly plant, paving the way for the next generation of Ram trucks. To free up space for lucrative pickup production, FCA just sent the 200 on the long walk to the gallows.

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  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off cliff into 6-cylinder land there's probably some credibility to that story.
  • Ajla If I was Ford I would just troll Stellantis at all times.
  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.