#Partnership

On Monday, Ford and Google jointly announced a strategic, six-year partnership to accelerate the automaker’s connected vehicle and data service programs. Framed as part of Ford’s natural evolution into an information focused mobility firm, the release was loaded with corporate buzz phrases that we had to clean up. But the gist is that Ford would like to leverage Google Cloud for its products, meaning all future Ford models will be running Android operating systems starting in 2023.

This clears a pathway for improved integration from Google Assistant, Maps, Play, or any third-party applications catering to the incredibly popular OS. Unfortunately, it also highlights how gaga automakers are getting about data for the umpteenth time.

Following a long period of speculation, the future of the Toyota 86 and Subaru BRZ — affordable, jointly-developed rear-drive sport coupes that American buyers seem allergic to — has now become clear. Following a joint announcement from the two automakers, we now know the slow-selling Toyobaru twins will live on into a second generation.

Toyota and Subaru announced Friday that their ongoing partnership, birthed in 2005, will broaden into a greater alliance in the coming years. Part of that pact will ensure a new pair of low-end sports cars, though Subaru also stands to gain more hybrid vehicles.

China got a headstart in the “countries with over a billion people who suddenly love owning a car” race, but India’s trying its best to catch up.

With a growing pool of consumers ready and willing to hand over cash for a car, Ford Motor Company knows partnering with a local company that knows the lay of the land is a speedier and cheaper route to profits, so last year it formed an alliance with Mahindra Group. You know Mahindra — the company currently building a retro Jeep-shaped ATV for nostalgic Americans.

This week, the two companies further consummated their bond by signing off on the joint development of SUVs.

Is a seemingly unstoppable Chinese automaker slowly amassing a significant ownership stake in Germany’s Daimler AG? That’s what sources tell Bloomberg.

According to the news outlet, sources claim Geely Auto Group, which owns the Volvo, Lotus, and the mysterious Lynk & Co. car brands, is steadily acquiring a $9.2 billion stake in the German giant. That would give the Chinese a near 10-percent stake in the maker of Mercedes-Benz vehicles.

Are we witnessing the birth of a new alliance?

Matthias Müller, CEO of Volkswagen Group, said in a press conference he hasn’t excluded the possibility of a merger with Fiat Chrysler Automotive.

Müller said, “There has been no contact at this point between (CEO of FCA) Mr. Marchionne and me, but I have never said I would exclude it.”

Suzuki and Toyota Motor Corp. have agreed to begin official talks on pushing their partnership further. The partnership memorandum announced today covers a wide range of issues crucial to developing and producing automobiles, while keeping Suzuki independent as an automaker. Toyota is apparently not interested in corporate control. The automaker showed a similar gentle touch in its partnerships with Mazda Motor Corp. and Subaru parent company Fuji Heavy Industries.

Instead, the two companies have agreed to start brainstorming on how to best collaborate on advanced safety systems, environmentally friendly tech, information technology, overlapping components, and shared product.

Ford, Mazda, Toyota, Subaru, PSA (Peugeot, etc.), and Suzuki are now part of an automotive alliance concerning your dashboard. The SmartDeviceLink Consortium, as they’re styling it, is apparently all about muscling around Google and Apple’s forays into the automobile, and is based on Ford’s existing “AppLink” software project, which has been around for several years.

I’ve written about smart dashboards before for TTAC. Particularly, in 2013 after Apple’s original announcement, I was amazed automakers were willing to cede so much control over the precious dashboard real estate. I later noted people are likely to be more loyal to their phones than cars and to make buying decisions around what cars support their phones “properly,” especially because Apple and Google fundamentally know a lot more about you and can do a much better job of knowing what you want to listen to and where you want to go.

But what exactly is the SmartDeviceLink Consortium all about? You might think it sounds like it’s a rejection of your smartphone driving the screen in your car, as with Android Auto and Apple CarPlay. Curious as to what was really going on, I then dug into the giant pile of software and specifications they’ve posted on Github. What’s really going on here isn’t as much in opposition to what Google and Apple are up to as it’s an attempt to standardize it and refactor it.

This could be the start of a beautiful business partnership.

After its romance with Volkswagen AG ended in a bitter breakup last year, Suzuki is considering hopping into bed with the world’s largest automaker.

Toyota and Suzuki issued a joint press release today announcing their intention to get together and see where it goes.

Yesterday’s news that Nissan will buy a 34-percent controlling stake in Mitsubishi for $2.2 billion was the latest win for Carlos Ghosn, the man behind the Renault-Nissan Alliance of 1999 and possessor of many fingers in many pies.

Ghosn, CEO of both Nissan and Renault, inked the agreement with Mitsubishi as the other automaker battles a misleading gas-mileage scandal. At a price of 468.52 yen/share, Ghosn’s purchase of new shares was a smoking deal. Mitsubishi shares traded for 1,100 yen just last December.

What becomes of the two companies now? And how will Ghosn’s world-straddling empire benefit by snapping up beleaguered Mitsubishi?

Ford CEO Mark Fields just wrapped up his Consumer Electronics Show keynote speech Tuesday morning and mentioned the word “Google” exactly zero times. Nada. Zip. Zilch.

So, um, where does that leave the current planned partnership between the global automaker and Google to build self-driving cars and let them roam free at a 1,000-acre North Carolina ranch?

Not dead, maybe — just not fully baked, apparently.

“What do I gotta do to get you to drive out of here in a brand-new 2016 Chevrolet Malibu today?”

That, Ford and Google are moving to the country, Hyundai halts in China and Volvo’s wagon spied in some guy’s garage … after the break!

Suzuki and VW don’t seem ready to officially call it quits just yet. The two companies are still talking, with both sides continuing to see positives in what was to be a partnership on small cars and Suzuki’s domination of emerging markets.

Senior management from both sides, including Osamu Suzuki, are currently in talks to revive the partnership as it could help Suzuki spread their R&D costs over multiple products and give them access to VW technology. Volkswagen wants a greater foothold in India and China, where Suzuki has been wildly successful, a stark contrast to their presence in North America. If talks fail, the courts have some decisions to make.