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No Fixed Abode: How the Chinese Missed Their Window of Opportunity (but Will Come in Your Back Door Anyway)
There’s a Land Rover clone — or is it a Land Cruiser clone — coming our way. Built in a low-cost country where the principle of “just good enough” has held sway ever since the Communists took over, it’s cheap, rugged-looking, and certain to feed aggressively on the bottom of the SUV-buyer ocean. You might not like the idea of supporting an oppressive regime, and you might not like the idea of trusting your life to something that was slapped together in a hurry, but other people aren’t as smart and discerning as you are and they will ensure that the new product is a roaring success.
Oh, I’m not talking about the Trumpchi. I’m reading automotive history circa 2003. What, you don’t remember the CrossLander? Well, my friend, you are in for a treat — one that has a surprising amount of relevance to China’s entry to the American auto market.
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