#PR

After the UAW threatened to start 2011 with a bang by going after foreign-owned “transplant” factories and accusing uncooperative firms of human rights violations, the union’s campaign suddenly went quiet earlier this year. With the union’s fate apparently hanging in the balance, all we’d heard was a polite “no thanks” from Honda and a more subtle message from Hyundai, and little else. Was the war still on, we wondered? UAW boss Bob King tells Reuters that yes, it definitely is… sort of.

To our pleasant surprise a lot of companies have agreed to confidential discussions with us. What they’ll lead to, I don’t know. Some days I’m worried, some days I’m frustrated. Are we putting too much hope into these discussions? I don’t know, but we’re continuing them and we feel like we’re making some progress

And that’s not all…

Chrysler Auto Workers in Trenton Caught Smoking and Drinking During Lunch Breaks: MyFoxDETROIT.com

Every time Chrysler workers get busted for drinking and smoking pot during their lunch breaks, we tend to get one of two reactions from the B&B: either the lunchtime partying is emblematic of the entitlement of all union workers, or it happens at every plant in the US but Chrysler just got unlucky enough to get caught. But this is the third scandal since last September involving Chrysler workers consuming drugs and alcohol on camera ( twice at Jefferson North, now in Trenton), and (as far as I can tell) no other company has suffered similar embarrassment.

So I want the convenient generalizations put aside for a moment: clearly this is not a union problem or an American worker problem or even an auto workers-in-general problem… at this point it’s a Chrysler problem. But why? Does Chrysler have lower morale, worse union locals, insufficient training and accountability, or is the media simply targeting it? Someone’s got to get to the bottom of this before Chrysler becomes a complete laughing stock… so let’s hear your (constructive) thoughts. Oh, and ideas for actually fixing the problem (Chrysler has already announced suspensions) probably wouldn’t hurt either.

When a brand like Aston-Martin releases a new car, it’s de rigeur to assemble some cameras and hand out a freebie to a legend of the motoring world. But when a brand like Aston-Martin creates a deeply controversial car like the Toyota iQ-based Cygnet, the luminaries of road and track are hardly going to be lining up for the thing. Luckily if you ask nicely enough, they might be convinced, as apparently Sir Stirling Moss was, to re-gift the thing to the wife. That way he doesn’t have to endure the embarrassment of driving the thing, but Aston still gets to hype the fact that the Sir Stirling said

Since seeing a pre-production Cygnet in January I knew that it was the perfect car for Susie; a proper little piece of British luxury and perfect for our life in town.

Unfortunately, as Pistonheads points out, the Cygnet isn’t even exempt from London’s congestion charge… which is typically an important criteria for a car to be “perfect” for life in London town. Oh, and it’s about as British as yakisoba. But hey, Sir Stirling “bought” one for his wife so…. um… yeah.

After a brief commercial, the video above shows you… a brief commercial.

Earlier today Bertel noted that the UAW’s goal of organizing “at least one” transplant automaker could be motivated by a desire to earn “brownie points” from the Detroit automakers. But the question that has remained unanswered ever since the union announced its transplant campaign is “which automaker will let the UAW into its plant?” Now that question may have its answer, as Automotive News [sub] reports:

and the UAW have intensified discussions about organizing workers at a new plant in Tennessee, German newspaper Handelsblatt reported in a preview of an article that will run Tuesday.

The newspaper, citing Volkswagen officials, said the union and automaker have held meetings and a workshop over the matter in the past few weeks.

VW insists that talks are still preliminary, and that no organizing campaign has yet begun. But, say the UAW, VW’s long tradition of worker unions “more willing to talk to unions about representation.” Ultimately VW says the decision to organize “belongs to our workers alone,” which implies a lot more openness to organization than Honda, for example, has indicated. But Southern workers seem to be largely ambivalent towards the UAW, so just because VW could let organizers into the plant doesn’t mean workers will necessarily vote for union representation. Meanwhile, there’s no word on how a possible UAW organizing campaign could affect a possible new VW/Audi assembly and engine plant that is being considered for the US according to AN [sub]. With Audi execs insisting on the need for more US production capacity, a UAW win in a Volkswagen vote could have serious implications for the firm’s future expansion.

After Greenpeace attacked Volkswagen for opposing proposed increases in the EU’s emissions regulation, Ford is joining the opposition to tough EU proposals. Ford Europe CEO Stephen Odell railed against the EU’s recent White Paper On The Future Of Transport [ PDF here], which calls for (among other things):

-“A higher share of travel by collective transport, combined with minimum service obligations”
-“The use of smaller, lighter and more specialised road passenger vehicles”
-“Road pricing and the removal of distortions in taxation [to] also assist in encouraging the use of public transport and the gradual introduction of alternative propulsion”
-All in the pursuit of the goal: “Halve the use of ‘conventionally-fuelled’ cars in urban transport by 2030; phase them out in cities by 2050; achieve essentially CO2-free city logistics in major urban centres by 203”

Now what about that plan might worry an auto executive?

[Editor’s note: My take on the IIHS study’s shortcomings can be found here]

The public relations arm of the insurance industry yesterday released a report claiming red light cameras are popular in big cities. About 24 hours after Insurance Institute for Highway Safety (IIHS) had begun spinning this study to media outlets, only a handful had run stories. Editors at one daily publication told TheNewspaper that they passed on writing about a claim they did not find credible.

Fortune [ via CNN]’s Alex Taylor III is clearly as disappointed as I was with Joe Nocera’s toothless, vaguely pro-Volt piece in last Sunday’s NY Times, and he’s riled up enough about it to lay down a savage call-out the Volt hype machine. In fact, it’s a less scientific, less comprehensive (and, by virtue of the passage of time, less speculative) version of a piece my father wrote in 2008, comparing the then-undelivered Volt with the also unlaunched 3rd gen Prius and Plug-In Prius. Taylor’s foil for the Volt is the plug-in Prius, which now arrives in less than a year, and in the eyes of the longtime industry writer, the contrast is stark:

Volt enthusiasts like to recite the fact that the Volt can go 35 miles on battery-power and then shift seamlessly into gasoline-engine mode, saving on gas and reducing emissions of greenhouse gases. It is an impressive technological improvement but one that is already obsolete.

Here’s why:

I love General Motors. I’m bringing this age-discrimination suit action because it’s the right thing to do — for me, my family, as well as my GM peers who have been severely affected by GM’s conduct.

A critical aspect of GM’s turnaround was breaking a culture that has been held up for decades as an example of insularity, stagnation and inefficiency [for more read Ron Kleinbaum’s classic four-part editorial on the subject here], a task that various recent CEOs have gone about differently. Fritz Henderson had a “change agent” vanguard approach, while Ed Whitacre took more of a “set tough goals and fire regularly” tack towards GM’s culture wars. But regardless of differences in tactics, everyone’s agreed that GM’s culture needed to be seriously retooled if the company’s huge advantages after a government-backed bankruptcy-bailout weren’t going to be pissed away, and as a result a lot of GM’s “lifers” found themselves on the outside looking in. And rather than slinking away, one of those jilted lifers is suing GM for age discrimination.

“I don’t see any problems here. I don’t see how they could help me out,” said [Rocky] Long, who’s worked at the Co. assembly plant in Montgomery, Ala., for five years. Of the union representatives who came to his home this year, he said, “I really didn’t give them the time of the day.”

Bloomberg reports on the challenges the UAW might face if they should care to pick Hyundai to be the “at least one” transplant automaker they’ve vowed to organize by the end of the year. But why would the UAW target Hyundai? According to Berkley Professor Harley Shaiken

Hyundai is a rising star. It’s a company that’s got something to lose if it is embroiled in a PR issue.

Shaiken’s previous idea for the UAW’s “Mission Accomplished” moment: convince Toyota to re-open a UAW-operated production line at NUMMI. Funny thing is, that idea occurred to him just three months after the union tried to “embroil” Toyota in a completely misleading “PR issue.” But that must have just been a holdover from the 20th Century UAW… wait, what year is it again?

Well, I just wrote about 1,500 words on this topic which our post editor just obligingly disappeared into the digital void, wiping out over an hour of work. This was, perhaps, an appropriate turn of events, however, as the majority of those 1,500 words were used to describe the frustrating political stalemate that played out over the last two days of hearings on “The Lasting Implications of the GM Bailout.” The dynamics of the government’s exit from GM seem to have changed little since I wrote “Government Motors: The Exit Strategy,” and the hearings focused on the political implications of the bailout. Having determined that the bailout will help the President’s reelection in midwestern states, the White House (as represented by auto task force member Ron Bloom) sought to retrench its “things would have been worse” position, and Republicans attacked on all fronts for the very same reason. The government’s favorable treatment of UAW-represented workers, especially in comparison to Delphi’s non-UAW retirees was a major point of attack, and the committee caused Bloom deny (under oath) having ever said that “I did this all for the unions,” despite the fact that both the Detroit News’s David Shepardson and Bloom’s task force colleague Steve Rattner have quoted him directly. Emails obtained by The Daily Caller were also presented as ( more) evidence that the government intervened in a number of day-to-day decisions at GM, including the Delphi retiree issue.

Ultimately, the Republicans landed some serious body blows on the policy, although nothing radically new was presented. Bloom, meanwhile, defended the bailout by arguing that the alternative would have been much worse. In short, the political stalemate over the auto bailout continues… much to GM’s dismay. And since insiders are indicating that any collusion to boost GM’s stock price in order to improve the taxpayers’ return would be worse than a larger loss, a $10b+ loss is as good as guaranteed. Which means the Republican attacks will continue and the political trench warfare over the issue will only continue.

[Watch the bailout hearings here]

Ford’s President of the Americas Mark “MKF” Fields (sorry, the joke is just too funny to let go of) is responding to recent allegations of slipping quality by Consumer Reports and JD Power, by telling Bloomberg that

We’re largely back on track on some of these early issues

He’s referring specifically to issues with the MyFordTouch system that has been the central issue in the recent quality flap, and the fix for that isn’t particularly complicated.

Ford has reworked software on MyFordTouch to prevent random rebooting that had afflicted the system, said Sue Cischke, vice president of environmental and safety engineering. The touch controls also have been recalibrated to respond more quickly to a driver’s touch, she said.

Ford is encouraging dealers to spend as much as 40 minutes training drivers to use the system.

“If you’re trying to figure it out as you’re driving, obviously that’s not a good thing to do,” Cischke said.

Ford’s problem, it turns out, isn’t so much a product quality problem as a customer quality problem… because why would consumers need 40 minutes of training on a system Ford insists they are “demanding” (despite, it must be pointed out, the government’s murmured objections)? Unfortunately for Ford, Michael Karesh argues convincingly that Ford’s quality problems go beyond the MyFordTouch issues… but because its quality was so weak before Mulally took over, at least Ford (and the “PR friendly” auto media) can continue to claim “improvement.”

It’s one thing for a sportscar brand like Lotus to shrug off the self-destructive iconoclasm of its most hard-core “fans,” but it’s quite another thing for its chief executive to take a piss on the entire supercar market while describing the downpour as “authentic, cloud-filtered Alpen raindrops.” To wit, the following bit of nonsense found at Autocar:

The new Lotus Esprit will offer a more “authentic” driving experience than the Ferrari 458 Italia and McLaren MP4-12C, according to CEO Dany Bahar… Bahar claims the Lotus Esprit will “have the character and emotion” that he says the McLaren lacks. He also revealed that the rolling chassis was now complete and fully running prototypes would be ready by November… Formula 1 KERS-style technology is also expected to feature on the Esprit, but Bahar said such electronic systems would be used only where they add to the driving experience and not as driver aids.

If you can make any sense of this blithering nonsense, or how Bahar came to it based on his impressions of a rolling chassis, you must work in marketing. Not that there’s anything wrong with that…