#OpelMokka

For all of Hyundai’s successes in Europe, it is conspicuously absent in perhaps the lone major growth segment on the continent; small crossovers. We’re not talking “small” in the sense of the Hyundai Tucson either. Think more along the lines of the Opel Mokka (our Buick Encore), the Ford EcoSport and the Dacia Duste r. Even premium brands are getting into the fold, with the BMW X1, Audi Q3 and the upcoming Mercedes-Benz GLA vying for market share.

Amid labor unrest in Korea, and a desire to utilize capacity in Europe, G M is moving production of the Opel Mokka (aka, the Buick Encore, and Canada’s Chevrolet Trax) out of Korea and into a facility in Zaragoza, Spain.

I admit that upon first viewing the Buick Encore, I was repulsed by its goofy proportions and the poor fit and finish on the interior of multiple examples (yes, they were production examples, not hastily slapped together pre-production cars). But the market is what makes the winners and losers in the end, and the baby Buick is putting up some solid numbers.

Buick’s been on a roll this year, their sales are up and their owner demographics are younger than they have been in recent memory. The cynic in my says that’s because half their clientele died of old age, but it has more to do with their product portfolio. Say what? Yep, it’s true, the brand I wrote off for dead last decade is targeting younger buyers with designs imported from Europe and finding sales success. The Verano turbo shattered my preconceptions, but can Buick do it again? A brown Encore arrived one rainy morning to see if it was possible.

As TTAC’s official reviewer of all things “emerging market cast-offs sent to Canada”, I’ll be busy again in Q4 2012, when I get my hands on a Chevrolet Trax.

The “made for China” Buick Encore won’t be the last gawky micro-crossover put out by General Motors. In addition to the Encore and the Opel Mokka, it looks like Chevrolet will join the party too – perhaps what should have happened right from the start.