#Op-Ed
Analysis: Ram and Dodge and the J.D. Power Initial Quality Study
It’s been a few months now, so I’ve had plenty of time to get used to it — and yet, it still seems wrong. It feels factually wrong, emotionally wrong, and just wrong wrong. What is “it”, you ask? It’s this: Ram and Dodge topped the 2021 J.D. Power Initial Quality Study, ahead of Lexus, Mitsubishi, and Nissan.
If someone told me, “The most reliable new cars you can buy are Rams, Dodges, Lexuses (Lexii?), Mitsubishis, and Nissans …” well, I’m not sure how you’d respond, but I would assume they sold Rams, Dodges, Mitsubishis, and Nissans, and just threw Lexus in there to give the list some credibility.
I won’t go as far as Brightwork Research in calling J.D. Power “a fake entity”, but my gut tells me that there has to be more to JDP’s Initial Quality Study than — well, initial quality — that’s pushing weird brands up in the ranking, and I’ve decided to do a little more research to find out what. If you’re as curious as I am, keep reading.
Opinion: Vehicles That Deserve A Heritage Parts Program
You finally did it, didn’t you? You beautiful disaster, you did it! You spent nearly $30,000 US American dollars on thirty-seven-year-old Toyota Corolla because of a comic book, and you aren’t even mad about it. Hell, you paid a little extra for the “authentic” Fujiwara Tofu Shop decals on the doors. You. Kick. Rear. And now, after you didn’t think it could be possible to feel better about your automotive purchase, I’m going to make you feel better about your automotive purchase – because you can now buy factory-fresh parts for your Corolla AE86, straight from Toyota.
That’s right kids, through its captive motorsport brand, Gazoo Racing, Toyota is reproducing spare parts for the Corolla Levin Sprinter Trueno “AE86” as part of the GR Heritage Parts Project. The project reproduces new original parts that have been discontinued and sells them as genuine parts with a standard new part warranty, “ in order to support customers who wish to continue driving older vehicles that are full of memories and that they truly love.”
All kidding aside, you have to admit that the concept of a Heritage Parts program is great, even if the Initial D AE86 isn’t exactly your cuppa – but it sort of begs the question, what other new-age classics might be worthy of a heritage program? I’m glad you asked!
Opinion: These Are the Most Influential EVs of the Moment
It’s become something of a mantra for me, lately, but that doesn’t make it any less true. It goes like this: Electric cars aren’t coming, they’re already here. And, depending on who you ask, they’ve been here – they just haven’t quite made it into the mainstream, yet. With the dawn of the Rivian R1T ( which became the first full-size electric pickup to reach series production earlier this month), though, a lot of people would have you believe that’s set to change. I happen to be one of them.
Opinion: Big Fines and EPA Crackdowns Spell Big Trouble for Speed Shops
Opinion: Over the Air Updates Bad, Owning the Car Good
Software updates. Precisely when we had to start having a conversation about software updates – over the air or otherwise – in an automotive context isn’t something I can answer. We didn’t have them for about 100 years. Then, we did. What’s more, it seems like everyone is more or less OK with that, but should they be? Are these software updates really making your car better, or are they slowly throttling back your car’s performance and functionality in a bid to frustrate you into buying a new one?
Let’s take a few minutes to explore the possibilities.
What's Influencing Hyundai Design These Days, Anyway?
There’s a great scene in The Commitments where Jimmy Rabbitte, the main kid, puts an ad in his local paper to recruit talent for his band. If you’ve never seen the movie, it’s definitely worth the two-hour – a er, commitment (sorry), but that’s off-topic. Rabbitte puts out this ad, and would-be musicians knock on his door. When he opens the door, he asks them one question: Who are your influences?
It’s a great question, isn’t it? It cuts through lots of the usual interview BS and small-talk and hand-wringing and gets right to the meat. In The Commitments, the right answers were Al Green, Wilson Pickett, and Otis Redding. Over at Hyundai/Kia, however, it seems like the right answers were Lancia Delta, Lancia Stratos, and Porsche 959.
What the heck is Jo talking about this time? I’m glad you asked.
Opinion: The Jeep Grand Wagoneer Won't Be a Big Success
The reviews are breaking today on the new Jeep Grand Wagoneer. As Jeep resurrects one of its most historical full-size nameplates from a three-decade slumber, it’s getting a lot of positive press coverage. But Jeep is in for a world of disappointment in a couple of years.
Adventures in Marketing: BMW Says "OK Boomer" to Its Own Flagship Vehicles
BMW published a four-minute and change ad a couple weeks ago for the start of the virtual CES 2021 show. Though this would not normally be a subject worth covering, this particular ad seems to indicate BMW believes their own E65 7-Series is for ridiculous out of touch Boomers.
Marketing departments always know what they’re doing, right?
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