Mustang Mach-E Launch Brings Forth New Ford Online Buying System

The 2021 Ford Mustang Mach-E is finally here. We’ve even driven it.

Along with the arrival of the car comes a new online buying process, one that seems likely to spread across the Ford lineup – it should be set for use with the Bronco, as well.

It’s a process that could mostly eliminate the worst parts of dealing with the sales department at a new-car dealership.

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TTAC Commentator ect writes:

Hi Sajeev,

I don’t know if this is strictly within your purview or not, but here goes. I am a dual citizen (U.S. and Canada) currently living in Canada. I will be retiring and moving back to the U.S. within the next (hopefully) few months. My current car (Mercedes B250) is 5 years old, is a model that isn’t/wasn’t sold in the U.S., and has exclusively metric instrumentation, so I plan to sell it in Canada and buy new in the U.S.

The last time I bought a new car in the U.S. was in 1995, and I gather that the world has changed since then. In particular, I understand there are internet-based resources that available to vehicle buyers that help arm them for the “dealer engagement” process. From reading TTAC, I also understand that one pioneer in this area (TrueCar) has gone over to the Dark Side. So, I’m left to wonder what sources I should be consulting for information on how to avoid getting totally shafted.

I also see that companies and groups like Costco and AARP have vehicle buying programs for their members, and wonder how useful these programs actually are.

I’d appreciate your thoughts on the subject, and of course any that the B&B have to offer.

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