Today we return to the Powel Crosley Jr. story, in 1928. As an aftermarket car parts company owner, Crosley saw business diversification opportunities in the burgeoning field of home appliances. In his first foray, he took on established phonograph manufacturers with his value priced Amerinola.
Then as broadcast radio entered public consciousness in the early and mid-Twenties, Crosley began selling simple radios that didn’t require an outside power source. From there, the new Crosley Radio Corporation branched out into powered radios via the low-priced Pup.
Once again, Crosley took on established players like RCA by offering a comparable radio at a fraction of the price. But once customers had their radios in hand, Crosley ran into an issue: It was 1928 and there was nothing to listen to.
Powel Crosley Jr. entered a new and much more successful chapter of his life in 1916 when he founded the American Automobile Accessories Company (Americo) alongside Cooper Tire Company founder Ira J. Cooper. One of the earliest large-scale retailers of aftermarket car parts, Americo was a pioneer. The company sold parts made by other firms and manufactured its own parts. Many of the latter were invented by Crosley himself.
After just two years Crosley bought out Cooper’s share of the business and pulled in his younger brother Lewis as a new business partner. Despite not having an eye for the financial part of business, Powel was great at sales, advertising, and anticipating what the consumer wanted and needed most. And what they needed circa 1920 were home radios.
We pick up our coverage of the life and times of Powel Crosley Jr. in 1916. At 30 years old, Crosley had a spouse of six years and two young children. He’d given up car-selling ventures in Indiana for a permanent return to his native land of Cincinnati.
His experiences in car sales and hype in Indiana turned the inventor into a marketing man, and Crosley’s main source of income was ad copy. He did that in between short-lived side jobs at small local automotive companies (that all went bust). All the while Crosley kept one eye on the automobile market and took notice of just how common and numerous the automobile had become on American roads. It was almost time for a new car venture.
We return today to our coverage of the life and times of Powel Crosley Junior, the first subject in our new Rare Rides Personas series. Born in Cincinnati in 1886, Crosley was the son of a lawyer and the eldest of four. From an early age, he showed adeptness at engineering and technology but lacked an interest in the classroom learning behind it.
He and his brother Lewis built their first car - an EV wagon - at ages 12 and 10 to win a bet with their father. It was the first of many car ventures for Crosley, who was completely fascinated with the up-and-coming automobile. By age 21 he was raising funds to start a car company.
Welcome to a new series in the Rare Rides universe, where we’ll spend some digital ink considering the humans behind the automobile experience. This series will focus on the life and times of the industrialists, inventors, engineers, tycoons, and the like who decided to devote a portion of their life to the automobile, whether intentional, accidental, or against their will. Ideally, we’ll proceed with personas first, and then cover their automobiles in a Rare Rides or Icons series.
Our first Rare Rides Personas subject is Powel Crosley Jr., a well-known native of your author’s present city, Cincinnati, Ohio. Commenter Jeff S suggested some Crosley coverage back in May, and here we are a couple of months later with the launch of an all-new series. Onward, to Crosley!
We resume our Ford Cruise-O-Matic transmission coverage today, as the original two- and three-speed automatics of the Fifties transition into the new C family. C transmissions were designed to be lighter (aluminum) and more efficient than their cast iron predecessors. The wonder of alloys!
In our last entry, we covered the first two C transmissions, the C4 (1964-1981) and C6 (1966-1996). Since we’re proceeding chronologically, we step back to Cruise-O-Matic for a moment, and a mix-and-match transmission: FMX.
Last time on our Abandoned History coverage of Ford’s historical Cruise-O-Matic automatic transmission, we spent some time in Russia. Communist automaker GAZ liked Ford’s automatic and decided to lightly rework it into their “own” transmission rather than pay Ford to build it under license. The GAZ two- and three-speed automatics remained in use in the company’s passenger cars well into the Eighties, which was a very long time for a late Fifties transmission to live.
Shortly after GAZ made its copies, the real versions of the FX/MX Cruise-O-Matic and Ford-O-Matic were nearing the end of their respective service lives. The two-speed was naturally the first to go.
We pick up our Cruise-O-Matic automatic transmission coverage again today, as Ford’s first mass-produced gearbox found its stride in the Fifties. As consumers turned toward automatic transmissions in their two- and four-door domestic iron, they also turned toward more powerful V8 engines and big chrome bumpers and tail fins. Detroit’s manufacturers had to respond, and Ford’s answer was a second-generation Ford-O-Matic, the FX and MX. Both transmissions were marketed under the new Cruise-O-Matic moniker, while a new generation two-speed auto became the bargain basement Ford-O-Matic.
As we discussed in our last entry, in 1957 and 1958 Ford offered fiddly Keyboard Control. The whiz-bang new feature meant the Cruise-O-Matic was operated by confusingly marked dash-mounted buttons on select Mercury vehicles. And while Keyboard Control was limited to Mercury, an even worse version of the same idea was reserved for Edsel.
We continue our Abandoned History coverage of the Ford Cruise-O-Matic transmission today, shortly after the three-speed automatic established itself as a reliable motivation source for Ford, Lincoln, and Mercury products. Developed by the Warner Gear division of Borg-Warner, the new automatic caught Ford up to the competition as far as an automatic offering was concerned. Efficient and economical to build, Studebaker got in on the Cruise-O-Matic action for their cars too.
After the box proved itself on Ford and Mercury cars, it spread to the luxurious ’55 Lincoln lineup where it replaced the four-speed GM Hydra-Matic. We pick up there, as efforts got underway to improve upon the original Borg-Warner design and add whiz-bang features. This entry doesn’t end up where you’d expect.
As we finished up our coverage of General Motors’ Turbo-Hydramatic family of transmissions, I asked which gearbox you might like to see covered next by Abandoned History. The comments honed in on Ford, and the various versions of the C family of automatics. Fine by me! Today we head back to the Fifties to learn about the genesis of all the Cs. It was the extremely Fifties-sounding Cruise-O-Matic, built with pride in Cincinnati, Ohio.
Lordstown Motors has gone from the savior of Ohio to just another blowhard electric vehicle startup. Last year, it became the focus of investment research firm Hindenburg Research and an incredibly damning report that accused the company of fraudulent behavior. The paper cited thousands of non-binding, no-deposit orders and was proven right a few months later when the startup announced it didn’t actually have enough money to commence commercial production. By June, Lordstown was under investigation and losing top-ranking executive with nothing to show for itself other than a factory it purchased from General Motors at a discount where it installed a pointless solar panel array. The company said it would be selling the plant to Foxconn Technology Group (Hon Hai Technology Group) in October, along with $50 million in stock, with the plan being to make the Taiwanese firm a contract assembler for the Lordstown Endurance pickup.
It’s going to need that money too because GM is severing ties with the startup and has confirmed it offloaded its remaining stock over the holidays. While the Detroit-based automaker only held about $7.5 million worth of shares, it still represented about 5 percent of Lordstown and continued support of a business that looked to be foundering.
Intel has announced a $20 billion investment to transform a 1,000-acre plot in New Albany, Ohio, into the latest addition to its U.S. chip-manufacturing hub. Construction is scheduled to commence later this year with operations starting in 2025. But everyone’s wondering if it is going to be enough to rectify the pathetic state in which domestic vehicle production currently finds itself.
Last night’s unveiling of the new Integra in L.A. wasn’t a surprise, given the number of teasers released by Acura over the last few weeks. There was a general consensus it would be a four-door hatchback of some ilk, and would very likely share many parts with other members of the House of Honda.
The 2023 Integra (technically a prototype but we all know that 99.9 percent of this vehicle will make production) did indeed appear as a four-door hatch – thankfully not as a tall-riding crossover – complete with a turbocharged engine and manual transmission. This didn’t stop keyboard warriors bleating from the depth of their parent’s basement that “ThIs Iz NoT a ReEl AcUrA” thanks to the 2023’s abundance of doors compared to the 3rd-gen coupe everyone remembers.
Here’s a newsflash for all those nimrods: The Integra has always been available with four doors.