As global markets greet new players such as the Mercedes-Benz X-Class and as the North American market prepares to welcome back (later rather than sooner) the Ford Ranger, midsize pickup trucks are no longer making any headway in the United States of America.
In fact, October 2017 sales of five midsize pickup trucks (Tacoma, Colorado, Frontier, Ridgeline, Canyon) declined 4 percent. Given the rapid growth rate of full-size pickup trucks — six nameplates jumped 10 percent in October, year-over-year — it’s not surprising to see midsize truck market share fall. Through the first ten months of 2017, midsize trucks own 16 percent of America’s pickup truck market, down from 17 percent in 2016.
And in October, the midsize category’s share of America’s truck market slid to 15 percent. Is this what Ranger, Raider, Equator, Dakota, and B-Series dreams are made of?
So diverse are the trim levels available in a modern pickup truck, it wouldn’t be shocking to see automakers begin offering a “Scotsman” edition, complete with three-on-the-tree shifter, for buyers accustomed to eating beans out of a can. On the other end of the ladder, surely “Limited,” “Platinum,” and “Tungsten” fall short in the luxury trappings offered within their leather-trimmed cabins. Buyers clearly need a wood-panelled humidor for their stogies.
Suffice it to say that automakers are making the purchase of a pickup truck more appealing than ever, and in October, buyers did their duty. October 2017 was a boffo month for light truck sales, with every full-size truck line recording rising year-over-year sales in the United States. Unfortunately, but not all that unfortunately (according to accountants, anyway), buyers offered a raised middle finger to mid-size pickups sold by those same automakers.
It was only a mere blip, the year-over-year increase reported by the U.S. auto industry in September 2017. After eight consecutive months of decline, auto sales grew in September. But October’s results once again manifested a gradual and marginal decline.
U.S. auto sales slid roughly 1 percent in October 2017 thanks in large part to sharp decreases at Fiat Chrysler Automobiles’ Dodge brand and a 15-percent Hyundai drop. Chrysler, Fiat, Jaguar, and Maserati were the only other brands to report double-digit percentage losses.
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- Frank Wait until the gov't subsidies end, you aint seen nothing yet. Ive been "on the floor" when they pulled them for fuel efficient vehicles back during/after the recession and the sales of those cars stopped dead in their tracks
- Vulpine The issue is really stupidly simple; both names can be taken the wrong way by those who enjoy abusing language. Implying a certain piece of anatomy is a sign of juvenile idiocy which is what triggered the original name-change. The problem was not caused by the company but rather by those who continuously ridiculed the original name for the purpose of VERY low-brow humor.
- Sgeffe There's someone around where I live who has a recent WRX-STi, but the few times I've been behind this guy, he's always driving right at the underposted arbitrary numbers that some politician pulled out of their backside and slapped on a sign! With no gendarmes or schoolkids present! Haven't been behind this driver on the freeway, but my guess is that he does the left lane police thing with the best of 'em!What's the point of buying such a vehicle if you're never going to exceed a speed limit? (And I've pondered that whilst in line in the left lane at 63mph behind a couple of Accord V6s, as well as an AMG E-Klasse!)
- Mebgardner I'm not the market for a malleable Tuner / Track model, so I dont know: If you are considering a purchase of one of these, do you consider the Insurance Cost Of Ownership aspect? Or just screw it, I'm gonna buy it no matter.The WRX is at the top of the Insurance Cost pole for tuner models, is why I ask.
- Mebgardner Wishing for the day of open source software in EVs, including the OS. Lets have some transparency in the algorithms and controls. No Fair data hoovering my phone when connected.I'm also wondering at the level of CANBus components in this vehicle.