In my mind, Volkswagens used to be the “Euro Buick.” Positioned one note above the mass market rabble, VW’s Passat shared parts with Audi’s A4, while the Touareg and Phaeton were luxury cars with a mass market logo on the hood. Then Volkswagen decided this was the wrong strategy for them, so they repositioned VW as the German alternative to Toyota and Chevrolet. This left a gaping hole in the market for shoppers looking to step into a European near-luxury vehicle that flew under the radar. And then Buick stepped in.Buick’s Opel-based product offensive has transformed the brand from Barcalounger wheels for the octogenarian, to a window into the soul of GM’s German brand. This transformation isn’t an easy one as Buick’s problem wasn’t just blue-haired buyers and slinky-soft springs. Buick is the penultimate middle child. Jammed between Chevrolet and Cadillac, brand B’s mission is to give Chevy buyers something to aspire to and Cadillac buyers something to graduate from.
Are more losses showing up on your post-bankruptcy financial statement? Are uptight Europeans and Republicans making your overseas division rescue harder than it needs to be? Is the thought of another year defined by Consumer Reports mediocrity getting you down? Good news! GM’s court jester Bob Lutz hasn’t been shipped off to chair Opel just yet, and he’s been sprinkling the autoblogosphere with his patented enthusiast-baiting niche product hints.
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- Daniel J The Two Tier system was done on purpose. The UAW and the auto companies couldn't just shaft employees who, in essence, signed up before the financial meltdown. To stem their compensation, anyone who joined after got paid lower.This was done on purpose. The auto companies benefit because they cut costs and they also hope that eventually the new employees might dislike the deal the UAW make and possibly defect from the union when these same employees could join a non-union shop for more money.The UAW was hoping for the opposite, that these new employees would be mad at the auto companies and side with the union when it was time to re-negotiate.At this point, are the current Tier 1 employees going to take a cut? Can the auto companies afford to give the Tier 2 employees the same amount of money as the Tier 1?
- Redapple2 UAW - Already overpaid. Relevant question. What are the transplants paid? Honda, Toyota, Nissan, VW. What about Tesla? What about Tier 1 and 2 auto suppliers. UAW should have been smashed when GM and FCA went bankrupt.
- Redapple2 TV screens to run everything instead of knobs. Turbo 4 that poorly does the job of a V 6. I think i will turn away from new product and preserve what I have for 15 years. I m reaching that point.
- Redapple2 Air tags are cheap, if you must
- Teddyc73 "While this may simply be the result of electric sales reaching peak saturation until technological improvements, emissions regulations or novel designs move the needle forward" You mean until Democrats using their lies about the climate change hoax further sabotage the oil industry forcing us into EVs.