While the autoblogosphere frets bout whether BMW drivers can tell which wheels drive their cars, the real news in the BMW-goes-FWD storyline is the impact that the sea change in brand strategy is expected to have on volume. Automotive News [sub] reports that BMW is developing a new family of modular gas and diesel engines, which are intended “primarily for BMW’s new front-wheel-drive architecture, but the powerplants also will be used in the automaker’s rear-wheel-drive cars,” according to CEO Norbert Reithofer. And the volume at which this new family of three, four and six-cylinder engines will be produced is one of the early indications of where BMW is going with its FWD expansion. Today, BMW sells just under 1.3m vehicles worldwide. That’s fewer cars than will be powered by this new family of engines alone, which Reithofer says will motivate 1.5m vehicles worldwide. Considering BMW’s goal is to sell 2m vehicles of all its brands by 2020, it’s clear that much of that growth will be made possible by new FWD-inclusive drivetrain technology.
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- Raven65 This was basically my first car - although mine was a '76. My Dad bought it new to use as a commuter for his whopping 15-minute drive to work (gas is too expensive!) - but it was given to my sister when she left for college a couple of years later - and then she passed it down to me when I got my license in 1981. It was a base model... and I mean BASE... as in NO options. Manual 4-speed (no o/d) transmission, rubber floor (no carpet), no A/C, and no RADIO (though I remedied that within a week of taking ownership). Dad paid just over three grand for it. Mine was a slightly darker shade of yellow than this one (VW called it "Rallye Yellow") with the same black vinyl "leatherette" seat covers. Let me tell you, the combination of no A/C and that black vinyl interior was BRUTAL in the SC summers! Instrumentation was sparse to say the least, but who needs a tach when you have those cool little orange dots on the speedo to indicate redline in gears (one dot for redline in 1st gear, two dots for redline in 2nd gear, three for 3rd). LOL! It wasn't much, but it was MINE... and I LOVED it! It served me well through the remainder of high school and all the way through college and into my first "real job" where I started making actual money and finally traded it in on a brand new '89 Nissan 240SX. They gave me $300 for it!!!. I wish I still had it. Thanks for the trip down memory lane!
- Analoggrotto Telluride is still better
- Arthur Dailey So how much more unreliable is a 50 year old Italian made vehicle in comparison to a 5 year old Italian made vehicle? After 50 years wouldn't most of the parts and areas most prone to failure have been fixed, replaced and/or addressed?Asking for a friend? ;-)
- Pig_Iron This is happy news for everyone in the industry. 🙂
- Dukeisduke Globally-speaking, in August, BYD was the fourth best-selling brand name. They pushed Ford (which had been fourth) to sixth, behind Hyundai.