Nissan Titan Set to Leave Canadian Market

The saga of the Nissan Titan will come to an end in Canada next year, with the recently refreshed full-size pickup and its tweener XD sibling leaving that market after 2021 as the automaker changes course on a global scale.

Nissan Canada confirmed the discontinuation to TTAC on Thursday, claiming the automaker, as part of its new four-year plan, will focus more closely on its core strengths. Refreshed for 2020, the Titan line has recently seen a decline in the number of build configurations offered, as well as vehicles sold, making the model’s vanishing act a seeming inevitability.

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2020 Nissan Titan XD First Drive - Is the Tweener All Grown Up?

On a cold January morning during the 2015 North American International Auto Show, Nissan CEO Carlos Ghosn debuted the brand’s all-new pickup truck. It wasn’t a typical full-size, half-ton offering. Rather, it was a “tweener” that sits between the half-ton and three-quarter ton trucks currently on sale. Ghosn made the business case for the truck, stating that nearly 150,000 people every year switch from a half-ton to a three-quarter ton truck or vice versa because there’s no real truck out there to meet their needs. Additionally, the truck would have a 5.0-liter Cummins diesel V8 engine.

Fast forward to 2020 and things have changed. Sales of the first-generation Titan XD were lackluster at best, and the company has completely discontinued the diesel engine and regular cab options. Ghosn himself was smuggled out of Japan in an instrument case back to Lebanon to avoid the Japanese legal system. But there is a new version of the Titan XD, and Nissan claims things will be different this time.

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2020 Nissan Titan XD: You Can't Have It Your Way

Hot on the heels of Nissan’s refreshed Titan pickup reveal, the brand’s tweener three-quarter ton Titan XD has received a mid-cycle update of its own. Expect change, but less choice.

There’s good things to be had beyond the obvious changes to Nissan’s “Powerful Warrior” (!) styling and new “double boomerang” LED running lights. For one, there’s a wider-ranging nine-speed automatic in place of the previous model’s seven-speed unit. There’s more power on tap, more tech content, and nervous drivers can rest assured that Nissan’s Safety Shield 360 suite of electronic safeguards will help keep insurance adjusters at bay.

What 2020 Titan XD buyers won’t like is their lack of menu options.

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Oil Is Out: Nissan Readies a Refreshed, Diesel-free Titan Line

Far from being the first choice among full-size truck buyers, the Nissan Titan and Titan XD are at least earning attention from their builders — and the latest alteration will earn a chorus of boos from those who worship at the altar of all things Cummins.

With a refreshed lineup on the way, Nissan has confirmed that the 5.0-liter diesel V8 available in the nearly-three-quarter-ton Titan XD will disappear by the end of the year.

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Eager to Belong, Nissan Gives Titan and Titan XD Owners a Lift

Until now, every time a rolling wall of steel pulled up alongside you at a stoplight, blocking out nearly half of your peripheral vision, the culprit was almost always behind the wheel of a Detroit Three truck — one hoisted aloft by an aftermarket lift kit. Such kits allow pickups to mount the curb outside the 7-Eleven without endangering their fragile underbellies, while affording drivers a bird’s-eye view of surrounding environs (just not the vehicles immediately adjacent.)

Given the popularity of the Ford F-Series, General Motors’ Silverado and Sierra, and Ram’s brawny lineup, suspension lifts are generally the domain of American models. Well, Nissan wants to change this perception. In its bid to make the Titan and Titan XD pickups “one of the guys,” the Japanese automaker will offer a hands-off, bolt-on factory lift kit, ideally paired with the 5.0-liter Cummins diesel V8 for the purposes of rolling coal.*

*Neither Nissan nor TTAC endorses this obnoxious practice. Local laws may apply.

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Misadventures in Advertising: The Nissan Titan's Poor Little Ponies

Earlier this week I was presented with a little advertising to enjoy, via Facebook and courtesy of Nissan. The ad is part of a new campaign launched on October 14th. In it, Nissan throws a couple of strangers together in a predicament involving the Nissan Titan XD and a previous-generation (debadged) Ford F-150.

I’m not impressed.

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Chicago 2017: Nissan Reveals Titan King Cab Option That's Not Just For Passengers

In 1977, Nissan released the revolutionary King Cab option for the Datsun 620 pickup, which opened up 10 extra inches of space behind the front row of seats for people or stuff.

Forty years later, Nissan has revealed the new King Cab for the Titan and Titan XD, joining the Crew Cab and Single Cab options to round out the product line.

Interestingly, the Titan and Titan XD King Cab is offered with a rear-seat delete option, giving extra cargo space behind the front row for the coveted work-truck market.

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Nissan Prices 2017 Titan Crew Cab V8 From $35,975, 2017 Armada From $45,395

Nissan’s second-generation Titan arrives in crew cab, V8 form with a U.S. base price of $35,975, including $1,195 for destination and handling.

A terribly long run for Nissan’s first full-size pickup truck effort resulted in only 471,242 U.S. sales between 2002 and 2015, roughly the total number of Ford F-Series pickups sold every seven months. Nissan has forged a unique strategy for the Titan’s relaunch, with the heavier-duty — though not quite Heavy Duty — Titan XD already on the market with a 310-horsepower Cummins 5.0-liter V8 diesel powerplant.

Now the regular-duty 2017 Nissan Titan is arriving in concert with an upgraded full-size pickup truck warranty that matches Nissan’s commercial van coverage: bumper-to-bumper, five years/100,000 miles.

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2016 Nissan Titan XD - Towing With the 5/8-Ton Truck

Japanese car companies have been trying to break into the American full-sized pickup market for decades. Despite Japanese trucks having a sterling reputation for dependability and reliability internationally, ‘Muricans are a different bunch. Not even Ford’s switch to “European-style” twin-turbo engines and aluminum bodies could stop the freight train that is the F-Series sales chart.

On the opposite end of that sales chart is the last-place Titan. Nissan sold just 12,140 Titans last year, 1/10th of Toyota’s own meager volume and 1/65th of Ford’s truck sales.

Rather than picking up its marbles and going home, Nissan thought outside the box and came up with a novel idea. Why not “right-size” a 3/4 ton truck and sell it for a little more than your average 1/2 ton? With the Detroit Three engaged in serious towing and payload wars, the heavy-duty pickup segment looks more like a Freightliner convention.

That’s where the diesel Titan XD comes in.

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2016 Nissan Titan XD First Drive - A Cat Looks at The Kings

Ask people in the know which full-size pickup is arguably the worst new purchase you can make today and you’ll receive a resounding answer: the Titan.

Nissan’s foray into full-size pickups was a breath of fresh air when it debuted for the 2004 model year. But like all merchandise that sits stagnant on retail shelves, it quickly went out of style, became unrefined in comparison to ever-improving competitors, and could only be had with a thirsty V8 during the doldrums of the Great Recession.

It’s this languishing at the low end of the totem pole that must have cajoled Nissan engineers to seriously analyze its truck strategy going forward. Surely, if Nissan was to compete in the pickup game, it would need to update its model at the same pace as everyone else — or, the very least, at the same pace as Toyota. That’s an expensive undertaking considering an all-new model’s development is now priced well into the billions of dollars. And it’s a risky bet to invest that much cash in a segment known for ownership loyalty and domestic domination.

So, Nissan had an idea: hit ’em where they ain’t, and steal a seasoned truck guy to push the new-“class” pickup.

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NAIAS 2016: Nissan Titan Warrior Concept is Probably Not What You Expected

After revealing the kinda, sorta heavy-duty, kinda, sorta light-duty Titan XD at the North American International Auto Show last year, Nissan is looking to continue its pickup truck momentum with a concept that builds upon the new XD’s strengths.

Unfortunately, that isn’t the light-duty Titan we thought would bow in Detroit. Instead, the Titan Warrior Concept is a modified Titan XD that takes the truck to its next logical conclusion — an off-road capable, well-appointed RAM Power Wagon competitor.

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2016 Nissan Titan XD Starts At $41,485; Is It Your Goldilocks?

Nissan announced Tuesday that its 2016 Titan XD would start at $41,485 (including $1,195 destination) for the S Crew Cab 4×2 model. The top-of-the-line Platinum Reserve Crew Cab 4×4 will start at $61,715.

The pricing places the diesel-powered Titan XD firmly in the middle between the Big Three’s light-duty and heavy-duty trucks. For example, Ram’s 1500 Tradesman Crew Cab 4×2 with its 3-liter diesel engine costs $36,940, according to Ram. A heavy-duty 2500 Ram Limited 4×4 with a 6.7-liter diesel engine starts at $64,215.

The Nissan Titan XD is a heat-seeking missile aimed in between truckmakers’ light- and heavy-duty offerings, apparently.

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2016 Nissan Titan XD - Your Questions, Nissan's Answers With Brent Hagan

You have questions. Brent Hagan has answers. Here is what you wanted to know about the next-generation Nissan Titan, now in XD flavor.

Hit the jump and keep refreshing until we’re done. We are going to pick off the questions one at a time, updating the post as we go.

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Nissan Titan Q&A Tomorrow at 9:30 AM ET With Brent Hagan - Submit Your Questions Now!
Tomorrow morning we will have Nissan Titan product planning manager Brent Hagan here on TTAC to answer any questions you send our way.
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2016 Nissan Titan XD Tow Ratings Compared, Apples to Apples, to Light-Duty Pickups

Update: Classification of Titan XD added along with light-duty comparison explanation.

Nissan has released official towing numbers for its soon-to-hit-dealer-lots Titan XD pickup tweener that splits the difference between the light-duty 1500s and heavy-duty 2500s of the world.

We’ve dug into the Titan XD’s numbers, and that of its light-duty competitors, to see just how much more capability you get with the Cummins-sourced 5-liter turbodiesel V-8.

Conclusion: the ratings are a lot closer than you’d think.

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  • Tassos Jong-iL Communist America Rises!
  • Merc190 A CB7 Accord with the 5 cylinder
  • MRF 95 T-Bird Daihatsu Copen- A fun Kei sized roadster. Equipped with a 660cc three, a five speed manual and a retractable roof it’s all you need. Subaru Levorg wagon-because not everyone needs a lifted Outback.
  • Merc190 I test drive one of these back in the day with an automatic, just to drive an Alfa, with a Busso no less. Didn't care for the dash design, would be a fun adventure to find some scrapped Lancia Themas or Saab 900's and do some swapping to make car even sweeter. But definitely lose the ground effects.
  • MRF 95 T-Bird These 164s, as documented by its owner have to be constantly sorted, as they say. They are nice drivers. I’d rather find a, under the 25 year rule nice and easier to deal with Type 916 Alfa Romeo GTV/Spyder.