#NissanFriday

Then, finally, a reporter asks Ghosn when he intends to pack up and leave. Of course, this is Japan, and the question is asked in a circuitous way. The reporter argues that Nissan now makes solid profits, hence Ghosn could perhaps put the company into the hands of someone else, such allowing Ghosn to focus fully on Renault, which needs all the help it can get. This suggestion earns the reporter a likewise polite rebuke. Ghosn thanks him “for taking care of my own organization.” Pierced by Ghosn’s trademark laser eyes, the reporter deflates into his seat.

Finally, a chance for Ghosn to speak about his favorite topic: The value of the yen. Two years ago in Kyushu, Ghosn said that its valuation against the dollar and other major currencies was a crime against nature, a perversion. Back then, you got 77 yen to the dollar, and I assure you that 76 yen buy next to nothing. Ghosn called a high. The rise of the deviant was arrested. In the following year, the yen turned around, fainthearted first, then, with honest Abe getting behind the wheel in Japan, a dollar now buys 100 yen.

Ghosn does not want to hear talk of a “low “ yen.

Asked today at the annual results conference in Yokohama whether he wants to back off from his old target of putting 1.5 million EVs on the road by 2016, Nissan CEO Carlos Ghosn displayed an astounding degree of determination. He still believes in the 1.5 million. Maybe a little later than 2016.

Nissan closed the year in America with U.S. sales up by 10 percent, but that wasn’t enough to please Ghosn. Said the CEO today in Yokohama:

“China was not our biggest disappointment last year. It was mainly the United States. We were expecting a strong year. It did not happen. We postponed it to 2013.”

Nissan is the largest of all Japanese automakers in China, and therefore has the most to lose. With about a quarter of its global sales in China, Nissan has the highest exposure to the ups and downs of the Middle Kingdom. When Chinese rioted in the streets, overturned Japanese cars and torched their dealerships , Nissan was beaten hard. At one point, sales of Nissan cars were cut in half.

Recently, the situation has improved a bit. Nissan’s April sales in China even booked a slight increase over April 2012. A month and a couple percent do not make a trend. Says Ghosn:

If any carmaker is hoping for an imminent turn-around in Europe, or is telling shareholders (I am looking at you, GM) that better times will be here again real soon now, then Nissan’s CEO Carlos Ghosn has a bucket of ice-cold water for them.

“Europe is going to be bad,” Ghosn predicted today in Yokohama. Ghosn also serves as CEO of Renault, a company that is taking major lumps in a market that has been careening south for five years in a row now. One would assume that a man in his position paints a rosier picture. Instead, Ghosn’s pallet is all gloom.

Ghosn knows what is on the mind of the European customer:

If you wanted to have a ten minute advantage (for placing those jumbo derivatives order into the mainframe of your hedge fund) before Nissan’s annual results for the last fiscal were announced in the newly redecorated meeting room on the 8th floor of their Yokohama headquarters, all you had to do was read the smiling faces of Nissan’s top lieutenants. Executive VP Andy Palmer was all grins.