#Nikkei

Last year, world car production had jumped 26 percent to 77.8 million units, as it recovered from a carmageddon-induced slump. This year, global car output will see a “sharp slowdown,” if The Nikkei [sub] is to be believed. The Tokyo business paper cites IHS and J.D.Power, both expect only 4 percent growth. The Nikkei however should do some chart studies before writing.

Things are not going well between Volkswagen and Suzuki. In 2009, Volkswagen invested $2.5 billion for a 19.9 percent share in Suzuki. Suzuki sent $1.13 billion back and bought 2.5 percent of Volkswagen. Suzuki netted $1.37 billion, domo arigatou gozaimasu, but then nothing happened. End of last year, Ferdinand Piech became impatient. Volkswagen stockholders asked discomforting questions at the annual meeting. Now, it turned into a war of the words. Volkswagen uses old media. The octogenarian Osamu Suzuki drops a massive blog bomb on Wolfsburg.

“Toyota will not be resuming vehicle production at most of its plants next week, contrary to what has been reported.”

This was Toyota spokesman Paul Nolasco’s answer when we reached him this (Tokyo) morning for a comment on a story that had appeared in The Nikkei [sub] at 2 a.m. last night. (Emphasis ours.) Without quoting sources, the Nikkei had written that “Toyota Motor Corp. has decided to reopen most of its domestic automobile plants as early as next week to start churning out a limited number of models.” This is clearly humbug. The Nikkei has done it again.

Looking at the supply chain and transit times, it was easy to predict that the big American knock-on effect of the Japanese earthquake and tsunami would start to happen around – right now. To nobody’s surprise, The Nikkei [sub] writes this Tuesday morning in Tokyo that Toyota “is highly likely to halt all manufacturing operations at its factories in North America later this month due to parts supply disruptions.” It goes on to say that “the scale and the duration of the expected shutdown have yet to be decided, but all of Toyota’s 14 factories in North America could be affected.”

I could write that and finally go to bed, but my mother had told me to believe nobody. Not even a respected newswire that gave its name to the main Japanese stock index? Not even that. An early call to Toyota HQ reaches spokesman Dion Corbett, who has a completely different story.

The Nikkei must have had too much sake at Yokohama’s famous seaside watering holes after they finished an interview with Nissan and Renault CEO Carlos Ghosn yesterday evening. Their reports of an imminent merger of the two (and sundry others) under a joint holding company turn out to be utter nonsense, or rather “a misinterpretation of a wide-ranging interview,“ as Rachel Konrad, Director of Communications of the Renault Nissan Alliance, tells us in more elegant words.

“Kyo no asa nikkei wo yomimashitaka?” – did you read this morning’s Nikkei?

Today, this is the most uttered sentence in the Japanese auto industry. Under the headline “fast action needed to revamp carmakers”, Japan’s leading business daily rips its own carmakers several new orifices. The editorial doesn’t mince words:

“Japanese automakers lack the momentum of their South Korean and German rivals and may find themselves losing out big on the global stage unless they rethink their strategies.”

As far as the Nikkei is concerned, Japanese carmakers messed up big-time. Let’s start where it counts, at the bottom line: