The Untapped Potential of Wrangler

Jeep is a pillar of financial strength for FCA. The brand is poised to deliver its sixth consecutive year of growth. Even if you despise the Compass and Patriot, it would be difficult to argue that Jeep CEO Mike Manley has been anything but a good steward of the brand.

But how is Jeep going to keep its 6,500 UAW members in Toledo working after 2017 when the Cherokee departs and there’s a gaping 240,000 unit hole to fill? Uncertainty over how this gap will be filled, in conjunction with the failure of union negotiators to eliminate the two-tier wage system, were the primary factors in a strong no vote from UAW members in Toledo last week. Nonetheless, FCA has a unique opportunity to address their workforces’ legitimate concern over job security, give consumers what they want, and find new homes for Jeep products across the globe.

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  • Michael Gallagher I agree to a certain extent but I go back to the car SUV transition. People began to buy SUVs because they were supposedly safer because of their larger size when pitted against a regular car. As more SUVs crowded the road that safety advantage began to dwindle as it became more likely to hit an equally sized SUV. Now there is no safety advantage at all.
  • Probert The new EV9 is even bigger - a true monument of a personal transportation device. Not my thing, but credit where credit is due - impressive. The interior is bigger than my house and much nicer with 2 rows of lounge seats and 3rd for the plebes. 0-60 in 4.5 seconds, around 300miles of range, and an e-mpg of 80 (90 for the 2wd). What a world.
  • Ajla "Like showroom" is a lame description but he seems negotiable on the price and at least from what the two pictures show I've dealt with worse. But, I'm not interested in something with the Devil's configuration.
  • Tassos Jong-iL I really like the C-Class, it reminds me of some trips to Russia to visit Dear Friend VladdyPoo.
  • ToolGuy New Hampshire