#NewVehicleSales

While the official figures haven’t dropped, just about every outlet tracking new vehicle sales is projecting a significant decline in volume for December 2021. Showrooms have been trending toward the minimalist aesthetic since 2019 with the pandemic kicking things into overdrive as supply bottlenecks nullified practically every manufacturer’s ability to produce anywhere near its normal pace.

Last December was bleak, with sales falling by around 5 percent for the month as the typical transaction price for automobiles set new records. The U.S. market only saw 1.54 million sales, the lowest volume witnessed since December of 2014. But 2021 volumes are shaping up to be decidedly worse. This month is on track to fall by anywhere from 23 to 30 percent with retail sales barely cresting 1 million units as transaction prices for both new and used vehicles surpass all previous metrics.

North America has changed immensely under the pandemic. The government tested what it could get away with under the premise of health-and-safety-related lockdowns; countless small businesses have gone belly up while larger entities seem to be thriving. Meanwhile, we’ve been informed that nature is returning to urban environments as humanity forced itself to stay indoors. Waters cleared, the air was purified, and animals ventured deeper into our territories while we sheltered in place. It was if Homo Sapiens had finally been demolished, providing Mother Earth a prime opportunity to patch herself up.

For a time, there was even a period where you could enjoy open, nearly enforcement-free roadways. Some cities, including mine, saw traffic declines in excess of 40 percent during the opening weeks of the virus response. While this ended when New York City brought in those temporary (and wildly unpopular) quarantine checkpoints at major crossings and attempted to open up for commerce, it still seems like far fewer individuals are driving overall.

That’s because there are. People just don’t need to venture out of their homes as much in 2020 and it is not just the lockdowns contributing to this change. Ordering items online has played a major factor, as does the increased reliance on at-home entertainment. In fact, a new study has suggested Americans may never drive as much as they did just a decade ago. This seems especially likely with so many companies encouraging office-based employees to continue working from home indefinitely, flushing millions of daily commutes down the proverbial toilet.

As the industry stresses about the new vehicle market taking it easy for the foreseeable future, there’s one aspect of it that’s of particular concern: car sales. After dominating the field for so long, passenger car sales fell below half of the market just a few years ago. That gap continued to widen through 2018.

Automakers responded by shifting output towards utility vehicles and crossovers. Ford ultimately decided to abandon the majority of its passenger cars in the United States as other manufacturers scramble to adjust their lineup to account for consumer tastes. However, these changes are also helping to push shoppers further away from cars. Bank of America Merrill Lynch estimates that 71 percent of vehicle introductions for the 2019 through 2022 model years will be light trucks.

Some automakers still believe cars hold an importance that’s not to be ignored. True, some models still sell incredibly well. But the general assumption is that they’ll continue losing relevance in the coming years. It’s likely to take another energy crisis or major shift in consumer preference to turn back the tide of crossover vehicles.

Subaru’s next generation of models will ride atop a platform that is stiffer, less prone to body roll and can incorporate a variety of propulsion sources, Motor Authority reports.

The new modular platform will underpin all future Subaru vehicles except the BRZ, starting with the Indiana-built 2017 Impreza.

Besides its adaptability to a range of models, the company says the key selling point of the Subaru Global Platform is a greatly increased stiffness that lends itself to safety and handling.

The federal fuel efficiency mandates now in place to guide automakers toward a fleet average of 54.5 mpg by 2025 may curb United States auto sales after 2018, according to a leading economist speaking during the 2014 Management Briefing Seminars in Traverse City, Mich.

New-vehicle sales are on the rise due not only to demand originally held back by the Great Recession, but by consumers coming off of their leases for their next latest and greatest.

Europeans are either tired of their old cars, or the effects of the cash for clunkers largesse are finally getting digested, or both. Whatever the reason, new passenger car registrations increased by 7.1 percent in the EU in May, as data released by the European Auto Manufacturers Association ACEA shows.

Sales of new cars, trucks and buses in Japan dropped 37.8 percent from a year earlier in May, data released by the Japan Automobile Dealers Association show. It could have been worse.

TrueCar released its May 2011 sales forecast. At this time in the calendar, these forecasts, based on real transactional data, usually come close to reality. For May 2011, TrueCar expects new light vehicle sales in the U.S. to be 1,060,392 units, down 3.7 percent from May 2010 and down 8.3 percent from April 2011(unadjusted basis for sales days). This would be a Seasonally Adjusted Annualized Rate (SAAR) of 11.85 million new car sales, down from 13.18 million in April 2011 and only slightly up from 11.63 million in May 2010. Why the sudden reluctance?

If you are looking for a growth market for cars, don’t look to Europe. In terms of car sales, the Old Country is going sideways with a negative bias. In April, sales of new cars in the EU was down 4.1 percent on the year. New registrations amounted to 1,089,118 units. For the first four months of 2011, registrations totaled 4,674,457 units, or 2.7 percent less than over the same period a year earlier. This according to data released by the European Auto Manufacturers Association ACEA.

Our patent pending GM China sales oracle saw it coming: GM China was down in April, therefore, the whole Chinese market had to be down in April. And so it was – by a hair: April new vehicle sales in China were down 0.25 percent, the China Association of Automobile Manufacturers announced at a press conference on Tuesday afternoon. This is the first decline in 27 months.

Forecasts for April U.S. new vehicle sales differ widely amongst the industry soothsayers this month.

Beijing’s war on the ICE notwithstanding, auto sales in China rose by 5.36 percent in March. That is the headline from a Sunday afternoon press conference held by the China Association of Automobile Manufacturers (CAAM). More than 60 journalists were poised to report that for the first time any of them could remember, the Chinese market did sink. But it went the other way. Still up.

In the (OMG) 7 years I have lived and worked in China by now, I have learned not to take the first two months of the year all too seriously. After all, according to the Chinese calendar, the first two months mostly belong to the old year. Chinese New Year is some time in late January or early February, depending on the inscrutable lunar calendar. The nearly month long festivities mess up sales, and make comparisons pretty much useless. Confucius say: “Only the stupidest of men make predictions based on January sales.”

March is a different matter. It’s the first “regular” month of the new year. Everybody is waiting for March sales results in China. We’ll have to wait at least a week or so until the CAAM is done tabulating the sales of the 60 to 120 automakers in China (even that number remains shrouded in mystery.) But there is our trusted indicator: GM China.

J.D. Power sees a strong March in its crystal ball, powered by real-time transaction data of 8,600 retail franchises throughout the United States. However growth is expected to be much more sedate than the 27 percent jump in February.