#NewTruck
Ask Jack: Does New Beat Big?
The word “disruptive” is thrown around quite a bit in the auto industry, usually to mean “some wacky idea that won’t succeed without a multi-billion-dollar investment, an outrageous set of coincidences, and an overnight change of heart affecting two-thirds of humanity.”
Allow me to offer an example of something that has truly disrupted the auto business without so much as a single fawning piece in Fast Company or WIRED: the massive and significant extension of reliable service life among cars and trucks built after, say, 2001 or thereabouts. In 1957, there was no reason to have a sixth digit on an odometer; in 1987, owning a car with 100,000 miles on it meant that you were either dirt poor or a seriously skilled shadetree mechanic.
In 2017, 100,000 miles is the new 30,000 miles. People are paying real money for cars with six-figure odometer readings. Hell, people are taking out five-year used-car loans on vehicles with six-figure odometer readings. More importantly, the social stigma associated with owning a used car has more or less disappeared in many circles.
As a consequence, today’s buyers operate in a sliding-scale market where mileage affects price but doesn’t always have much effect on utility. It can be a good idea to get “more car” or “more truck” even if it means accepting an older vehicle with a longer history. Which is where today’s episode of Ask Jack begins.
Recent Comments