Toyota Drove the New Supra Around Goodwood, Did We Learn Anything?

While the returning Toyota Supra should be big news, the endless parade of teasers without any real information has left everyone feeling burned out. We previously announced that the vehicle would debut at the Goodwood Festival of Speed this week. But Toyota later clarified that the car we would see wouldn’t be the production version and remain camouflaged, resulting in rage-induced nose bleeds at automotive-media outlets across the globe.

Our expectations couldn’t be lower but we still had to check and see if any new information could be gleaned from the event. We definitely got a better look at it but technical specifications remained elusive. We did learn a thing or two, though.

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Toyota's Supra Strip Tease Is Starting to Get Really Frustrating

It’s understandable that an automaker would want to prolong the unveiling of a hotly anticipated model. After all, building suspense is essential when marketing a vehicle that’s exciting but lacks broad appeal. This is why Dodge was so fastidious in its debut of the Hellcat and Demon, parsing out just enough information to keep us fed without ever letting us get full.

By contrast, Toyota’s preliminary marketing of the Supra started with as few details as possible and has continued starving us of all meaningful information. That’s partly because the vehicle is a sister car to the new BMW Z4 — and sharing details of one model means giving away the goods on the other. Despite this, Magna Steyr (tasked with manufacturing both vehicles) isn’t building two identical models with different badges. The Supra’s chief engineer, Tetsuya Tada, describes the Supra as a pure sports car where practicality and comfort are almost not considered.

That sounds very exciting, so it was a relief when we learned the car will finally see daylight at the Goodwood Festival of Speed later this week. Unfortunately, Toyota clarified on Monday that the vehicle we’ll see wouldn’t be a production vehicle and will remain wrapped in red camouflage.

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We Hope You've Been Saving Up for the Toyota Supra

Toyota’s return of the Supra has to be the most exciting vehicle nobody knows anything about right now. We know it was co-developed with BMW using the same platform as the new Z4 and we have a pretty good idea of what it will look like in production form. But the void of technical specs has left us digging for any morsel of information that might sustain us.

A new morsel has come in and it might be disappointing to those of you living outside the bonds of reality. The new Supra will not be an easily affordable automobile.

This shouldn’t be incredibly surprising. The Supra Mark IV wasn’t exactly automotive history’s greatest bargain. In the late 1990s, you could purchase a Mustang SVT Cobra and a Honda Civic DX for what it cost to acquire a base-model Supra. So there is no reason to assume the forthcoming edition will be intended for 86 or BRZ shoppers that recently received a modest pay increase from Best Buy.

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  • CanadaCraig You can just imagine how quickly the tires are going to wear out on a 5,800 lbs AWD 2024 Dodge Charger.
  • Luke42 I tried FSD for a month in December 2022 on my Model Y and wasn’t impressed.The building-blocks were amazing but sum of the all of those amazing parts was about as useful as Honda Sensing in terms of reducing the driver’s workload.I have a list of fixes I need to see in Autopilot before I blow another $200 renting FSD. But I will try it for free for a month.I would love it if FSD v12 lived up to the hype and my mind were changed. But I have no reason to believe I might be wrong at this point, based on the reviews I’ve read so far. [shrug]. I’m sure I’ll have more to say about it once I get to test it.
  • FormerFF We bought three new and one used car last year, so we won't be visiting any showrooms this year unless a meteor hits one of them. Sorry to hear that Mini has terminated the manual transmission, a Mini could be a fun car to drive with a stick.It appears that 2025 is going to see a significant decrease in the number of models that can be had with a stick. The used car we bought is a Mk 7 GTI with a six speed manual, and my younger daughter and I are enjoying it quite a lot. We'll be hanging on to it for many years.
  • Oberkanone Where is the value here? Magna is assembling the vehicles. The IP is not novel. Just buy the IP at bankruptcy stage for next to nothing.
  • Jalop1991 what, no Turbo trim?