QOTD: Do You Actually Care About Chinese Imports?

Following our coverage of the Lincoln Nautilus Hybrid, reader feedback seemed overwhelmingly focused on the vehicle being manufactured in China. This was interesting because the article dealt exclusively with updates to the vehicle, which is technically still a product of North America.

But Ford Motor Co. has confirmed that the next-generation Nautilus will indeed be imported from China so that the Canadian facility currently responsible for U.S. volume can be transitioned into an electric-vehicle plant.

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Ford Edge, Lincoln Nautilus in Danger?

Ford’s utility vehicle lineup may grow too crowded to sustain the midsize Edge and its Lincoln Nautilus sibling for much longer. That’s the opinion of AutoForecast Solutions’ Sam Fiorani, who claims the Blue Oval has cancelled next-generation versions of both models.

Introduced for the 2015 model year and facelifted for 2019, the two-row Edge and Nautilus (formerly, the MKX) slot between the compact Escape and three-row Explorer, but the appearance of new models in the coming years might trample these models into the dust. If so, it could spell the end of Ford’s vehicle manufacturing presence north of the border.

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QOTD: Which Model Wins Best in Show?

On Friday, our intrepid Managing Ed brought us a yaffle of photos from the L.A. Auto Show, wearing out the soles of his shoes in the process. From Ascent to Wrangler, there was plenty of new metal on display in the City of Angels.

What caught your eye at the show?

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Adventures in Marketing: Lincoln Hires a New Ad Agency

Another day, another chance for this author to write about the Lincoln brand. This time, we learn of the company looking outside the WPP ad agency for help marketing its new Lincolns.

The Glass House is not ditching its longtime partner. Instead, it’s turning to the Wasserman Media Group and their Laundry Service ad shop based in New York to handle social media for a new campaign for the redesigned 2018 Lincoln Navigator SUV.

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MKNothing: Why Lincoln Ditched the Alphabet Soup

The tens of readers who follow my bleatings here on TTAC (Hi, Dad!) may recall my fondness for the Lincoln brand. Having spent my own hard-earned Canadian dollars on two of them, plus encouraging other family members to do the same, I would be lying if I said I’m not rooting for the brand to once again plant its feet firmly in the minds of its target demographic.

For me, the disarmament campaign started when Lincoln began abandoning real names in favor of an alphanumeric (minus the numeric) naming scheme. Turns out, after reading a revealing Automotive News interview with Lincoln’s marketing chief, I’m not the only one who disliked it.

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Nautilus Club: Restyled, Renamed Lincoln to Bow in L.A.
Following up on our earlier post about Lincoln’s cryptic tweet (showing eight seconds of pavement and two seconds of half a chrome wheel), internet sleuth Chris Doane Automotive has unearthed some photos which seem to show a redesigned 2019 MKX.Except this time around, Lincoln is – praise the pharaohs – deploying a real name. What did it select? Nautilus.
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  • 1995 SC At least you can still get one. There isn't much for Ford folks to be happy about nowadays, but the existence of the Mustang and the fact that the lessons from back in the 90s when Ford tried to kill it and replace it with the then flavor of the day seem to have been learned (the only lessons they seem to remember) are a win not only for Ford folks but for car people in general. One day my Super Coupe will pop its headgaskets (I know it will...I read it on the Internet). I hope I will still be physically up to dropping the supercharged Terminator Cobra motor into it. in all seriousness, The Mustang is a.win for car guys.
  • Lorenzo Heh. The major powers, military or economic, set up these regulators for the smaller countries - the big guys do what they want, and always have. Are the Chinese that unaware?
  • Lorenzo The original 4-Runner, by its very name, promised something different in the future. What happened?
  • Lorenzo At my age, excitement is dangerous. one thing to note: the older models being displayed are more stylish than their current versions, and the old Subaru Forester looks more utilitarian than the current version. I thought the annual model change was dead.
  • Lorenzo Well, it was never an off-roader, much less a military vehicle, so let the people with too much money play make believe.