#NSC

The National Safety Council just released its estimates for U.S. roadway fatalities in 2019, and there’s good news to share. Deaths declined for the second consecutive year. According to the NSC, traffic fatalities reached an estimated 38,800 last year, representing a 2-percent decline from 2018 and and a 4-percent decline against 2017.

While the NSC said the decline came “after several years of spikes,” we found the claim to be mildly misleading. Even though 2015 and 2016 posted meaningful increases in roadway deaths, safer streets have been in fashion since the 1970s. Most years since then have resulted in fewer crashes, with sporadic bad periods sprinkled throughout. If you’re interested in some supporting data from the National Highway Traffic Safety Administration, U.S. roadway fatalities per 100,000 people averaged around 26.01 in 1972. That figure fell to just 10.28 by 2014, with the combined 2015-2016 increases bumping it up to just 11.59 per 100,000 people.

After announcing its new in-car marketplace earlier this week, General Motors is taking some heat from the National Safety Council. While we weren’t entirely sold on the shopping service either, our concerns revolved mainly around the automaker’s initial push into consumer data acquisition and targeted advertising.

We glossed over the safety angle, for the most part, mainly because we hadn’t yet played with the feature. However, the council’s worries focus squarely on the potential risk for distracted driving.

Upon marketplace’s release, GM tried to make clear that the service took those dangers into account, offering what it claims is a safer alternative to mobile phone use. But National Safety Council President Deborah Hersman believes the app will only create more accidents, hinting at the role cumbersome in-car technologies may have played in last year’s 5.6-percent rise in U.S. auto fatalities.