#NDAs

The meme is called I Hope Senpai Will Notice Me, and it commonly refers to a situation in which someone hopes desperately to catch the attention (no matter how temporary that attention might be) of a romantic interest and/or social superior.

When it happens in the auto industry, it usually comes in the form of an auto industry alpha male temporarily deigning to notice one of our many beta/omega/is-there-something-worse-than-omega-cause-if-so-that-word-applies automotive journalists.

I inadvertently participated in a “Senpai, Notice Me!” moment of my own when I agreed to face Bob Lutz in the CTS-V Challenge. Robert Farago told me not to attend. He’d correctly diagnosed the event as one in which auto journos would crawl on their hands and knees to lick the spittle dripping from Bob Lutz’s super-alpha chin; in particular, I remember the odd shudder of ecstatic, erotic joy that visibly wiggled through Wes Siler’s body when Bob turned to him and offhandedly said, “Hi, Wes.”