Ford Motor Co. has announced that the Mustang Mach-E it sent off to tackle the Michigan State Police 2022 model year evaluation has passed, which is likely to bode well for the possibility of future fleet sales. But let’s not put the cart before the proverbial horse just yet. While Ford has had a long and fruitful history furnishing quality police vehicles, it has also offered up models that later required your author to do some research to figure out what “pursuit-rated” actually means.
The Mach-E passing the MSP’s gauntlet could simply mean that it didn’t endure a catastrophic failure while zipping around Grattan Raceway and we’re a little over a month away from getting comparative metrics for all vehicles tested earlier this month. However, Ford wanted to get out ahead of the test results so it can continue hyping the EV.
Whenever I close my eyes to fantasize about police vehicles, it’s a foregone conclusion that I’m thinking about a Ford Crown Victoria. The model had a two-decade lifespan occupying departmental motor pools as the de facto police cruiser. But it’s been out of action since 2012, leaving a gigantic hole in governmental order forms that allowed other brands to flood into the space. While Ford managed to keep law enforcement interested in its SUVs (and sometimes F-Series pickups), Dodge’s Charger secured the most sedan sales by far.
Ford probably doesn’t want to find itself missing out on the most lucrative corner of the fleet market moving forward, especially as governments begin to embrace electrification. We’ve already seen the manufacturer float a few hybrid options by departments to see what they think. But now it’s ready to see how an all-electric vehicle might play. For the 2022 Model Year Police Evaluations, Ford handed the Mach-E over to Michigan State Police — giving them carte blanche to subject it to multiple days of abuse in order to establish whether or not it’s worthy of active duty.
Along with the arrival of the car comes a new online buying process, one that seems likely to spread across the Ford lineup – it should be set for use with the Bronco, as well.
It’s a process that could mostly eliminate the worst parts of dealing with the sales department at a new-car dealership.
I mentioned it before, when ripping that Ford ad that got me riled during an NFL Sunday, but I still strongly believe the Ford Mustang Mach-E shouldn’t have “Mustang” in its name.
(Yeah, it’s Mach-E week around these parts. If you couldn’t tell. More to come on the Mach-E later today or next week.)
“Is the 2021 Ford Mustang Mach-E a proper Mustang?”
It’s a fair question, and one that I’m not sure I can answer. For many of you, a Mustang is a two-door, rear-drive car powered by a V8. If that’s the case, then this is NOT a Mustang. But if you are looking for a car that’s probably more fun than it needs to be, with decent storage and practicality, then the Mustang Mach-E might be something you want to look at. If you extend the Mustang definition to mean “a fun car,” then the Mach-E delivers.
A dealer price sheet for the 2021 Mustang Mach-E has been unearthed on one of our parent company’s forums, and it shows that all Mach-Es excluding the GT will see a price drop effective today.
Not only that, but 2021 model-year units invoiced prior to today will be re-invoiced to move to the new pricing.
Ford brought back the Mustang Mach 1 to offer buyers an involved, hands-on, track-worthy driving experience, but the Mustang Mach-E arriving next year will offer the ability to go hands-off. New hardware and software, combined with extensive mapping of certain divided highways, will see some Ford vehicles gain the ability to cruise without a driver’s hands on the wheel, starting in the 2021 model year.
The long-expected tech addition catapults Ford into the big leagues of Level 2 autonomy, rivaling General Motors (Super Cruise) and Tesla (Autopilot). Like the others, this feature still falls short of any “self-driving” or “fully autonomous” label. At least Ford’s system has something Tesla’s doesn’t.
Over-the-air (OTA) updates are opening new doors for manufacturers, providing a way to continuously update vehicles after they’ve been purchased. We’ve had mixed feelings on their implementation.
While Tesla has used OTA updates to enhance features on its products, it also sees the technology as a way to rationalize customers paying up front for systems that have failed to manifest. The company has showed a willingness to digitally remove content on vehicles entering the secondhand market — to the chagrin of sellers and those taking possession of a freshly neutered automobile. Meanwhile, Volkswagen has deemed adhering to the launch date of its ID.3 electric hatchback more important than having all the software bugs worked out — with the assumption being that they’ll just be fixed later.
Our cursory assessment on over-the-air updates has been that they seem to possess countless opportunities for the industry to innovate and/or take advantage of customers. And it’s the main reason we’re not celebrating Ford’s recent announcement that the Mach-E will be equipped to receive OTA updates quite as loudly as other outlets.
First, but not by far. In a Q&A with Jason Mase, Ford Electrification Marketing Strategy head, a Mach-E Club forum poster revealed that European reservation holders will be first to see the second member of the Mustang “family.”
The electric crossover with the pony badge is still on track to land in the U.S. before the end of the year, with Ford anticipating deliveries in all 50 states by the end of the fourth quarter of 2020. Of course, that doesn’t apply to all trims.
In the lengthy run-up to the Mustang Mach-E‘s arrival date, Ford made the fairly unusual decision to order dealers not to advertise the EV crossover at a price that falls below MSRP. Ford wants its first ground-up electric vehicle to sell for full price, and to ensure it does, it made the even more unusual choice of eliminating invoice pricing, making both invoice and MSRP the same.
At the customer-dealer level, things may be different, but not all buyers have to worry about paying full MSRP for the Mach-E. The first discounts are on the books, but you’ll need to be a member of the Blue Oval clan to ensure any savings.
Plenty of digital ink has been spilled on the new Mustang Mach-E, from Ford’s decision of saddling it with a pony car name to questions around who’s going to buy the thing. Just over two weeks since its introduction, we at least have an answer to the latter.
The gearheads at The Detroit News ran a story this morning about the Mach-E’s ability to pull new customers into Ford showrooms, citing a conversation they had with suits at San Tan Ford outside of Phoenix. Your author decided to go one step further, calling up what’s touted as the #1 Ford dealer in the world to see if the findings were a one-off anomaly.
While last week’s Internet-breaking debut of the Ford Mustang Mach-E was eventually overshadowed by the glass-shattering introduction of the Tesla Cybertruck, the echoes of that reveal still linger in the air.
A flurry of Change.org petitions quickly sprung up, with signees hoping to reverse this apparently abominable decision by Ford brass. Dream on. As a friend is fond of saying, signing a petition has never, ever stopped anything from happening. You’d have the same impact if you just stayed at home and munched celery in the dark.
Perhaps cognizant of the backlash, Ford released a film in which company bigwigs sitting on invisible chairs lob derision at the vehicle the Mach-E replaced.
Forgive us for this post, one which yet again delves into a vehicle that, for good or bad, came in like the proverbial wrecking ball. Busted up the joint. People are abuzz, and so is Adam, whose opinions on the Ford Mustang Mach-E flowed like water through a breached dam on Monday.
Again and again (and not just from Adam) a hypothetical scenario reared its head — what if the Mustang Mach-E emerged from behind the curtain wearing another badge?
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- Sgeffe Any PR position seems to require a Marketing degree (which I hope is a Bachelor of Science degree, but I digress! ;-) )And as I've opined before, all a Marketing degree really consists of is a degree in shoveling bovine excrement!
- Dwford Ford. They have over committed to EVs with the cancellation of all sedans as well as the recent cancellations of most of their gas crossovers. Too soon. GM has a whole new lineup of gas crossovers coming, while also introducing new EVs: the correct strategy.
- The Oracle The Chinese team needs a new name other than something you’d find on Amazon for a cheap product.
- FreedMike Smart idea. EVs are a far easier sell to someone who can charge them at home.
- Dwford This is just going to become part of selling EVs. Automakers need to make it as simple as possible to buy an EV. And the process of hiring an electrician etc is a barrier many people will not want to deal with.