Matra: The Unconventional and Unexpected French Superhero

The French have always had a penchant for doing things a little differently. Take Matra, for example.

The Matra R530 is a medium range air-to-air missile normally fitted to the Dassault Mirage fighter jet.

The Matra M530, on the other hand, is a mid-engine sports car. Of course, that was no coincidence, as the first real Matra sports car was named after the missile built by the same company’s weapon division.

Yet the company’s abnormal conventions didn’t end at naming a mid-engine sports car after an infrared homing missile, making Matra one of the more interesting — albeit obscure — footnotes in French automotive history. The company went from producing front-line weaponry to winning the Formula One title in five years, won Le Mans three times on the trot, and produced some of the first minivans. Yet, at the height of their power, they hung up their automotive jacket and today they produce….bicycles?

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  • Ige65815723 Oh, lookie, another EV fanatic disconnected from reality.The "reality" being the low fruit has been picked by Tesla. The market has little desire for EVs at 2X/3x the price of ICE and zero desire for EV trucks. To quote Fords CEO, sub $20k Chinese EVs are an "extinction level event" for the Big3.
  • 28-Cars-Later "“It’s a very serious offense,” Friedlander said. “It’s not a parking ticket, let’s put it that way.""Well if it doesn't involve jail time, what's the difference?
  • Syke Seriously looking at one for next spring (and I've pointedly NEVER owned a full-sized pickup). Pity I'll be trading in a Bolt.
  • Cprescott The truck was a deal when first launched. It is not a deal now and appears to be only good to be an urban cowboymobile instead of a serious truck based on range issues.
  • Kwik_Shift_Pro4X It is a money losing venture. Like a country that is $35 trillion in debt and still able to give away tens of billions of dollars when asked.