#MohammadBinSalman

Every year about 5,000 people are credentialed as media to cover the big NAIAS, better known outside the industry as the Detroit auto show, and every year there are articles written about whether or not auto shows are a relic of the pre-internet past of printed magazines and their lead times.

When new product information can be instantly transmitted directly to potential customers, who needs to cater to jaded journosaurs, soon to be extinct? When new product information can be teased and leaked to build buzz on social media months ahead of any physical reveal, who needs an actual physical car show? Even for the automotive journalists, there is less excitement with each big auto show, a sense of deja vu.

Women in Saudi Arabia haven’t yet had a chance to become jaded about car shows. That’s because as the automotive (and other) journalists were starting to arrive in Detroit, the first car show ever for Saudi women was being held in Jeddah, Saudi Arabia.