Born From Kits: Volkswagen Invents The Incredible Money Machine

We have been writing about it for years, now, Bloomberg wakes up to it:

“Volkswagen AG will kick off its biggest technology overhaul in almost two decades.”

Bloomberg still has a hard time of coming to grips with the technological revolution. It’s not just that “more than 40 models will use a set of standardized components such as axles, steering columns and chassis,” as Bloomberg puts it. This is not a parts bin exercise. Through the Volkswagen empire, cars don’t just share the same steering columns. They are designed using standardized building blocks of a common kit architecture.

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The Revolution Of The Car Industry: Kit Cars

Within the next ten years, the car industry will change more than in the past fifty years. At least at Volkswagen, says Audi Chief Rupert Stadler. Platforms are a thing of the last century. The future of the car industry is kit cars. Or make that cars designed and built using elements of a common kit architecture. Currently, there are two families of erector kits which can be assembled into all kinds of cars at Volkswagen. They have Teutonic names like “Modularer Querbaukasten” (MQB) and “Modularer Längsbaukasten” (MLB). Porsche is developing a “MMB” (Modularer Mittelbaukasten) for Mittelmotor (mid-engined) cars. Or possibly a MSB (Modularer Standardbaukasten), which could be the Mutter of all Baukasten.

Audi is already working with the MLB architecture. This coming year, Volkswagen will start using the MQB. Says Automobilwoche [sub]:

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Catfight In Wolfsburg: Audi V.v. Porsche In Re Sportscar Dominance

Ferdinand Piech is cultivating long standing traditions. He always liked to watch a good catfight between his people. In the olden days, he did let plants in Europe compete and bid for cars. Now for the battle royale: Who will develop the basics on which all future sports cars in the Volkswagen empire will be built? Porsche or Audi? The answer should be obvious:

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  • FreedMike Meanwhile...Tesla's market share and YTD sales continue to decline, in an EV market that just set yet another quarterly sales record. Earth to Musk: stop with the political blather, stop with the pie-in-the-sky product promises, and start figuring out how to do a better job growing your business with good solid product that people want. Instead of a $30,000 self driving taxi that depends on all kinds of tech that isn't anywhere near ready for prime time, how about a $30,000 basic EV that depends on tech you already perfected? That will build your business; showing up at Trump rallies won't.
  • 28-Cars-Later "Here in Washington state they want to pass a law dictating what tires you can buy or not." Uh, waht?
  • Tassos NEVER. All season tires are perfectly adequate here in the Snowbelt MI. EVEN if none of my cars have FWD or AWD or 4WD but the most challenging of all, RWD, as all REAL cars should.
  • Gray Here in Washington state they want to pass a law dictating what tires you can buy or not. They want to push economy tires in a northern state full of rain and snow. Everything in my driveway wears all terrains. I'm not giving that up for an up to 3 percent difference.
  • 1995 SC I remember when Elon could do no wrong. Then we learned his politics and he can now do no right. And we is SpaceX always left out of his list of companies?