#ModelX

Details on Tesla’s “free” Model X for the first 10 referral buyers have been few since the beginning. First it appeared that the program would be limited by time, then it appeared it would be limited by country, now it appears that it’ll be limited by continent.

The first person to refer ten friends in each sales region— North America, Europe, and the Asia-Pacific — will receive a free Founder Series Model X.

But even more unclear is exactly how Tesla will give its winner their new Model X. Depending on how that happens, there are very few scenarios in which the new Model X owner (with 10 friends wealthy enough to buy new Model S cars) wouldn’t qualify for up to $7,500 back from the feds.

Tesla’s third production model, its Model X crossover, will start arriving to customers who have already ordered the car September 29, the automaker announced.

Customers for the crossover, which costs $133,000 to $144,000, began ordering options and colors for their cars that include premium sound and “ludicrous speed” modes.

The company announced it would hand over its first few cars to new owners at their headquarters in California.

Prospective buyers of Tesla’s coming Model X SUV can go online Tuesday and pick out their color and options for their cars, which should be arriving at the end of September, Automotive News is reporting.

The online configurator popped up Monday night for potential buyers and forum users started posting pictures of their cars online. The pictures are the first from the automaker before its official reveal.

The interior pictures detail seating for seven adults and the Model X’s falcon doors that will reportedly sport sensors that keep passengers from getting out hitting the doors on low garages.

Audi’s first production electric car will be a crossover to fight the Tesla Model X, the German luxury carmaker said Wednesday.

Concept drawings and initial specifications released by Audi detailed their crossover that is powered by three electric motors — borrowed from its R8 e-tron concept car — with a proposed range of over 300 miles. According to Audi, the crossover, which is called the “e-tron quattro concept,” would slot between the company’s 182.6-inch Q5 and 200.3-inch Q7. Tesla’s Model X is 197 inches long.

The crossover’s lithium-ion battery would give the car a range more than 300 miles.

In addition to the battery-powered (or is it a hybrid?) i3 and i8 cars, BMW may build an electrified X3-sized crossover, 5-series sedan and perhaps a larger Tesla Model X-sized SUV in its “i” car range, The Detroit Bureau is reporting.

The speculation comes from BMW chief Harald Krueger who said there was room in the “i” range for something else.

“Between the i3 and the i8, there is space if you look at it from the number point of view,” Harald Krueger said in an interview with the German newspaper F.A.S.

Precisely four numbers are between 3 and 8. Let’s speculate!

Yesterday, we reported that in a sales call, Tesla Motors CEO Elon Musk announced a referral program that could, possibly, maybe net one free Model X for someone who referred 10 new buyers.

The qualifications for getting the free car: Refer 10 buyers by Oct. 31 and be the first in your “region” to do so.

Turns out “region” doesn’t mean what we think it does.

Tesla Motors CEO Elon Musk told press Wednesday that people who refer 10 people to buy the company’s new Model X would get one for free, Mashable is reporting (via Car and Driver).

The caveats: You need to be the first in your region to refer 10 people (we have no idea on what “regions” mean, we asked) and you’d need to do it by Oct. 31.

Despite how you feel about Tesla, the company is proving that an automaker can be run like a tech startup and not a car company.

The National Automobile Dealers Association new electric vehicle retention list released last week has a tasty little tidbit in its roundup of value retention rates.

Tesla’s Model S, which topped the 3-year value retention rate list for EVs in the new list, also sported a better value rate for most cars on a similar list released last year for all segments, including mid-size luxury cars. That includes BMW.

But the news may not be all good, all the time.

X may finally give it to consumers: The Tesla Model X is set to hit showrooms within three to four months, per CEO Elon Musk.

Should rumors of BMW’s latest plans be true, there will soon be another electric SUV rival to the Tesla Model X on the market.

Tesla’s Q4 2014 didn’t go so well despite strong demand for its Model S, losing $108 million in earnings over the quarter.

The oft-delayed Tesla Model X is currently set for a Q3 2015 launch, two years after it was originally supposed to enter showrooms. How did this happen?

Looking for new stock to add to your portfolio in 2015? Credit Suisse has one for your consideration: Tesla.

Tesla shareholders felt lighter Wednesday after the automaker’s stock price fell from just over $200/share to $186.09/share after CEO Elon Musk’s announcement at the 2015 Automotive News World Congress in Detroit — held during the 2015 Detroit Auto Show — that his company wouldn’t be profitable until the start of the 2020s.

Planning to order a Model X before doing battle on Black Thanksgiving? You may be waiting until Black Thanksgiving 2016 before yours arrives in the driveway, red bow attached.