We arrive at the end of our Dodge Colt journey today. Colt started in 1971 as a cooperative program to provide Mitsubishi with a sales outlet in North America, and Chrysler with a compact and fuel-efficient car it didn’t have to design or build. Over the years the Colt evolved with the needs of the consumer and branched out into several different body styles.
Eventually, the tides shifted. Mitsubishi established their own dealerships in the United States (but not Canada) and started selling identical cars as were on Dodge/Plymouth dealer lots. Then, as Eagle came into being it also needed product to sell. Chrysler turned Eagle into its de facto outlet for imports and Mitsubishi cooperative products: Colts of regular and wagon persuasion became Eagles called Vista and Summit, in addition to their Dodge and Plymouth twins.
Last time we left our tale it was the dawn of 1993, and Colts were badged at Eagle dealers as a new generation of Summit. The Vista Wagon name was dead, now called Summit Wagon. Dodge, Plymouth, and Eagle dealers had an exciting new Colt as well! But it didn’t last long.
We rejoin the world of the Colt today, specifically the lineup on sale at various Dodge, Plymouth, and now Eagle dealers in the United States and Canada in the early Nineties. The addition of Eagle to Chrysler’s brand portfolio for the 1988 model year had a direct effect on the future of Colt: Almost immediately the Colt sedan was drafted onto the Eagle team, where it became the more expensive Summit.
Remaining as Colts in the US in 1990 were the hatchback and the dated Colt Vista and wagon. Canadians were offered the contemporary Colt sedan and hatchback, while the Colt Vista was sold over the border as the Eagle Vista Wagon. The Vista Wagon was accompanied in Canada by the old Colt sedan from the mid-Eighties, branded as Eagle Vista sedan and offered only as a very basic vehicle. We pick up at the beginning of the 1991 model year.
When we last left off in the tale of Dodge, Plymouth, and Eagle’s various Colt branding adventures, it was the late Eighties. After a wave of modernization in 1984-1985 where the first Colt sedan appeared and the range extended into the larger and very forward-thinking Colt Vista, Mitsubishi got in on the Colt action and sold a hatchback with its OEM diamond star up front and Mirage lettering on the back. As the Nineties approached, it was time for a new generation of Colts, and more options from a hot new brand: Eagle.
By the early Eighties Chrysler was deep into its product partnership with Mitsubishi, which in North America was most visible via the mutually beneficial Colt. A lineup of rebadged Mitsubishis, the Colt expanded from its rear-drive beginnings in 1971, morphing into a rear- and front-drive mix by the end of the Seventies. In the earliest part of the Eighties, the line was consolidated into a single front-drive hatchback model. Around the middle of the decade, it was time for a fifth-generation Colt and some more lineup expansion. But this time, Dodge and Plymouth dealers wouldn’t be the only ones selling a Colt.
After Mitsubishi vehicles made their way to Dodge and Plymouth dealerships as the Colt in 1971, Chrysler expanded the fledgling model’s lineup quickly. Nine years after its introduction, the third generation Colt offerings (two different Mitsubishi models) were being discontinued. Accompanying the old Colts on the lot were all-new ones, though old and new alike were sold as ’79 model year cars. It’s Twin Stick time.
Chrysler had its first involvement with Mitsubishi Motors Corporation in 1971. With a considerable stock purchase by Chrysler, the two companies’ long-lived captive import cooperation began. Introduced immediately to Americans in 1971 as the Dodge Colt, the nameplate was on its second generation by 1977. We pick up in the middle of that year, as third-gen Colts started to arrive from Japan. In the unusual arrangement, brand new (and differently sized) Colts were sold alongside second-gen Colts during the same model year.
For over 20 years Chrysler offered various Mitsubishi offerings as rebadged captive import vehicles in the North American market. For a handful of years, a Colt at your Chrysler-Dodge-Plymouth-Jeep-Eagle-DeSoto-AMC dealer was the exact same one you’d buy at the Mitsubishi dealer across the street. Let’s take some time and sort out the badge swapping history of Colt.
Hunting for interesting junkyard Mitsubishis has become more difficult during the last five years or so, as the Cordias, Tredias, and Sigmas have mostly disappeared, leaving endless fleet-spec 21st-century Galants and Outlanders plus the occasional weird Chryslerbishi.
One of the few bright spots is the Mitsubishi Lancer OZ Rally Edition, an econo-commuter that looked quick but had a tough time catching Tercel EZs. Here’s one in a Phoenix self-service yard.
Mitsubishi raised the hackles of former Eclipse owners by naming its latest crossover — the Eclipse Cross — after the defunct sporty coupe. It now seems prepared to do the same to current Lancer owners.
The automaker claims there’s a new Lancer on the way, but it won’t be the same Lancer you fondly recall from years past. The market simply won’t support a traditional sedan or hatch anymore, the brand’s chief operating officer says — at least not with the kind of volume Mitsubishi desires.
No, this new vehicle will straddle the already blurred boundaries between a hatchback and a crossover. Excited yet?
Though the 10th-generation Mitsubishi Lancer Evolution is barely cold in its grave and the Lancer on which it was based is also being put out to pasture, Mitsubishi does intend to replace the brand’s former Subaru WRX STI challenger.
In 2023, or thereabouts. Maybe as early as 2020 or 2021.
But the next Mitsubishi Evolution is not likely going to be a proper rival for the WRX STI.
Mitsubishi COO Trevor Mann suggested to Motoring that the next Evolution won’t be a sedan-based performance car, but rather a high-end variant of an upcoming SUV. “In terms of the brand, I think it would be interesting to bring something back that’s a bit more sporty in the future,” Mann said. “You’ll have to wait and see what that is.”
We know Mitsubishi has little regard for former nameplates being restricted to their former class designations. So it’s time you prepared yourself for the 2023 Mitsubishi Eclipse Cross Evolution.
If you were to walk into a Mitsubishi showroom in the United States today, you’d be treated to two passenger cars, two utility vehicles and promises of more utility vehicles to come. Why, the 2018 Eclipse Cross is on the way! You know, the compact crossover named after a entry-level sports car?
If you’re looking for a Mitsubishi-branded car with more than three cylinders that won’t be extinct in a few months, you’re out of luck. In fact, if you’re hoping for any word on whether the brand will ever bring a new car to North America, you’ll have to wait until this fall, around the same time the long-in-the-tooth Lancer bows out of the U.S. market.
As Mitsubishi prepares to launch a new small crossover, the Mitsubishi Eclipse Cross, Mitsubishi’s car lineup continues to shrink.
The Galant died in 2012. The Mitsubishi Lancer, it was revealed earlier this year, will cease existence in the U.S. market later this year. But the Lancer’s American goodbye, via a blacked-out Limited Edition, won’t represent its final North American goodbye.
Mitsubishi Canada still wants the Lancer, the brand’s best-selling model as recently as last year, at least until 2018. And Mitsubishi Canada won’t bid farewell to the Lancer until the car can be given “ a uniquely Canadian sendoff.”
We assume this means Tim Hortons’ double-doubles inserted in the cupholders straight from the factory along with a hockey bag in the trunk and a curling broom roof rack.
Set aside TTAC’s Midsize Sedan Deathwatch for a moment to mourn the passing of a compact car: the Mitsubishi Lancer.
Motor1 reports production of the Lancer will end in August 2017. There will be no replacement.
Mitsubishi vacated the midsize segment four years ago in the service of providing evidence — along with the defunct Dodge Avenger, Chrysler 200, and Suzuki Kizashi — to support TTAC’s Midsize Sedan Deathwatch. Mitsubishi’s overall U.S. sales volume hasn’t suffered as a result. 2016 was the brand’s fourth consecutive year of improved sales in America.
With plans to bolster its crossover lineup, it now appears Mitsubishi’s U.S. dealers won’t suffer greatly from the loss of the increasingly low-volume Lancer, either — at least, not relative to the recent past.
The calendar says it’s closer to 2017 than 2015, but last year’s Mitsubishi Lancer Evolution Final Edition hasn’t finished bleeding media ink.
The last Evo FE to roll off the assembly line is currently up on eBay, placed there by its parent company. A southern California food bank stands to benefit from the online auction, while a deep-pocketed Evo fanboy will gain untouchable bragging rights.
Chrysler imported and rebadged quite an assortment of Mitsubishis during the gloomy years of the Malaise Era, and we have seen a good sampling of those cars in this series so far. There was the Mitsubishi Colt Galant aka Dodge Colt, the Mitsubishi Galant Lambda aka Plymouth Sapporo/Dodge Challenger, and the Mitsubishi Mirage aka Plymouth Champ, among others.
The Mitsubishi Lancer Celeste aka Plymouth Arrow was never a big seller, but this one managed to outlive nearly all of its brethren, only washing up at this Northern California self-service yard after 36 years.
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- ToolGuy Here is an interesting graphic, if you're into that sort of thing.
- ToolGuy Nice website you got there (even the glitches have glitches)
- Namesakeone Actually, per the IIHS ratings, "Acceptable" is second best, not second worst. The ratings are "Good," "Acceptable," "Marginal" and "Poor."
- Inside Looking Out "And safety was enhanced generally via new reversing lamps and turn signals fitted as standard equipment."Did not get it, turn signals were optional in 1954?
- Lorenzo As long as Grenadier is just a name, and it doesn't actually grenade like Chrysler UltraDrive transmissions. Still, how big is the market for grossly overpriced vehicles? A name like INEOS doesn't have the snobbobile cachet yet. The bulk of the auto market is people who need a reliable, economical car to get to work, and they're not going to pay these prices.