#Mitsubishi

While nothing is set in stone just yet, Mitsubishi should have a blueprint for its U.S. product strategy as early as September. The automaker, recently enlivened by its entry into the Renault-Nissan Alliance, suddenly finds itself with new options on the table as it plots a course towards greater U.S. market share.

Part of that strategy will likely mean covering segments now left empty in the brand’s product lineup. Before entering the Alliance, Mitsubishi’s main goal was getting more utility vehicles out the door, and that will remain the company’s growth driver in the near future, says chief operating officer Trevor Mann.

Still, the newfound ability to share components and platforms with Nissan opens the door to interesting new possibilities, and Mann knows what he wants.

Carlos Ghosn, the CEO for both Nissan and Mitsubishi Motors, says a full merger between the two automakers is out of the question. Instead, he wants Mitsubishi to get its act together and strengthen the greater alliance, which also includes Renault. Nissan purchased a controlling stake in Mitsubishi for $2.3 billion in 2016 after the smaller automaker weathered years of profitability issues and admitted to posting misleading fuel economy estimates.

While Ghosn agrees that Mitsubishi and Nissan should co-develop a select number of vehicles, he wants to help the brand bring itself back from the brink by focusing on its strengths and fixing its weaknesses.

“A full merger is not on the table. We want Mitsubishi to reform itself,” said said at the opening ceremony for a new Mitsubishi factory in Jakarta on Tuesday.

Maybe it’s not the product, but the dealerships? It might not be the solution to all of the problems facing an increasingly less troubled Mitsubishi north of the border, but it can’t hurt.

Under a new five-year plan, the automaker plans to revamp and modernize all of its 90 Canadian dealers. Bright, glassy and inviting, the redesigned dealerships are worth the expense if it helps draw more buyers into a customer base that hasn’t grown much in years.

The first non-Chrysler-badged Mitsubishis arrived in the United States for the 1983 model year, in the form of the Cordia, Tredia, and Starion. They weren’t enormous sellers, but they made the Mitsubishi name a bit more familiar to American car shoppers. For 1985, Mitsubishi USA brought over the fifth-generation Galant, hoping to steal some sales from the extremely popular Honda Accord. Galant sales were not brisk, to put it mildly, and so I found it noteworthy when I spotted this first-year-of-importation Galant in a San Francisco Bay Area wrecking yard.

With Carlos Ghosn out as Nissan’s chief executive, Hiroto Saikawa has some well broken-in shoes to fill as the brand’s new CEO. Only ten days into the job, Saikawa says he doesn’t want to stray too far from groundwork laid by his predecessor. However, both men face an interesting problem in deciding what should be done with Mitsubishi.

Ghosn loves a fixer-upper and has already decided to dedicate much of his time to bringing Mitsubishi back from the brink, now that it’s part of the Renault–Nissan Alliance. He managed to help Nissan out of its decade-long slump in the early 2000s, so perhaps he can do the same for Mitsubishi now. However, according to Saikawa, that’s going to involve carefully assimilating the struggling automaker into the greater alliance.

That could mean taking Mitsubishi by the hand and offering it European models wearing the three-diamond emblem.

Sit back and place a nitroglycerine pill under your tongue. It’s product announcement time.

As it revamps its utility vehicle lineup, Mitsubishi isn’t letting the looming introduction of the poorly named Eclipse Cross compact crossover stop it from foisting attention upon its existing products. To keep things fresh, the automaker plans to revamp its very own Eclipse Cross competitor — the Outlander Sport — for 2018.

So, say goodbye to the aging model you see above. Wait — hold on. That is the 2018 model.

If you’ve ever been inside a Mitsubishi Mirage, you know its only slightly preferable to being hogtied and drug behind a much nicer car. Its engine is beyond anemic at highway speeds, there is an uncomfortable level of road noise, and it’s about as luxurious as a shoebox. The Mirage is the rental you receive when the “special value” option seems too good to be true — because it is.

Prepare yourself for a brain aneurysm as you read the following sentence: The Mitsubishi Mirage is, according to the Automotive Science Group, the best performance vehicle money can buy. That, and Mitsubishi is honored as the “Best All-Around Performance Brand.”

How could this possibly happen?

Over time, certain terms begin to evoke very specific images in the minds of human beings. For instance, when someone utters the word “truck,” a medium-blue color circa-2010 F-150 comes to mind. “Luxury sedan” triggers competing images of a circa 1998 Lexus LS400 (in gold) and a W126 Mercedes-Benz S-Class of two-tone variety, probably black over light grey.

And “sports car”… well, that’s a red basket-handle Toyota Supra, or our Rare Ride of today: a Mitsubishi 3000GT.

Mitsubishi is stalling the much-needed redesigns of its Outlander SUV and Outlander Sport compact crossover as engineers explore ways of sharing components with Nissan.

This means that, until the Outlander Sport gets its proposed downsizing, Mitsubishi could have two vehicles sharing a segment and potential customers when the 2018 Eclipse Cross hits dealerships. Both Outlanders were expected to assume a new form to better distance themselves from the Eclipse Cross compact crossover and each other. While they don’t look much alike, the Cross’ dimensions are only an inch-and-a-half away from the Sport.

It may make good financial sense to appropriate Nissan parts and platforms, but Mitsubishi would be shooting itself in the foot by having two models in the same segment — even if it were only for a year or two. Considering how important crossovers and SUVs are for the North American market, there is little benefit in bringing in the flashy new Eclipse Cross just to rob sales from another model.

The fifth-generation Mitsubishi Galant came in a funky “pillared hardtop” configuration for the United States market in the 1988 through 1990 model years. Few bought them and almost none survived into the current century, making a Sigma one of the rarest of Junkyard Finds. Five years ago, I found this ’89 in a California yard, and now I have discovered this ’90 in Denver.

Nissan is remaking Mitsubishi Motors in its own image, restructuring it into a more multinational organization with a less traditional Japanese hierarchy. The automotive arm of the tri-diamond keiretsu has already undergone early changes to revamp production and take advantage of its new role within the Franco-Japanese alliance after selling a controlling stake to Nissan in October for $2.29 billion.

Now Nissan is further shuffling the deck in Mitsubishi’s boardroom to better represent a company within the Renault-Nissan partnership. The management changes place more foreigners and a woman in top executive roles, ending the company’s long-standing practice of promoting employees based exclusively on seniority.

Mitsubishi Motors needs a pickup truck for the U.S. and Nissan wants a cheaper one for the global market. While the Red Diamonds’ Raider filled a ten year gap in the company’s lineup after the American discontinuation of the Mighty Max in 1996, sales were disappointing and production ended back in 2009. Now Mitsubishi and its new parent Nissan are investigating joint production of pickup trucks in Southeast Asia as they hunt for savings within the Renault-Nissan partnership.

The two Japanese automakers may combine the technical basis and eventual production of the future replacements for the South Asian-built Nissan Navara and Mitsubishi Triton, Mitsubishi chief operating officer Trevor Mann said in an interview at the Geneva car show.

Ahead of its world debut at the Geneva Motor Show, Mitsubishi has lifted the curtain on a new compact crossover with a familiar — but now confusing — name.

Yes, the 2018 Eclipse Cross bastardizes the memory of that sporty coupe your 18-year-old co-worker once owned, but the name is the least of anyone’s concerns right now. Shoehorned into the lineup to give Mitsubishi a new player in a scorching-hot segment, the Eclipse Cross sports styling that can charitably be described as controversial.

Carlos Ghosn, the aggressive figurehead who brought a nosediving Nissan back from the brink, is stepping down as CEO after 16 years on the job.

The industry titan will remain CEO of Renault, where he staged a similar turnaround, and will continue to serve as chairman of Nissan, Renault and lowly Mitsubishi — the latter company being added to the alliance last year. Apparently, the decision to step down was prompted by Mitsubishi’s deeply-ingrained woes. In order to work some Nissan-style magic on the struggling automaker, Ghosn needed to hand over the reins.

Meanwhile, a man who stuck with Nissan for 40 years has seen his loyalty pay off.

Five and a half years ago, I took a rented Mitsubishi Eclipse Spyder on an impromptu tour of Los Angeles with one of the coolest girls I ever dated. But not even my extreme sentimentality regarding the lady in question and the nights we spent together could make me overlook the nontrivial flaws that utterly spoiled the final-generation descendant of the original Disposable Speed Machine.

It was not a good car, to put it mildly.

Yet if I’d known that the Eclipse name would one day be attached to YAFC (Yet Another Fucking Crossover) I imagine that I would have cherished that poky little droptop just a bit more than I did. This is particularly true considering the fact that the original Eclipse was a genuinely thrilling and important automobile. It was a turbocharged all-wheel-drive sports coupe with big power, wicked handling, a sleek shape, and a sensible price tag — and it hit the dealerships back when most family sedans had 130 horses and beam rear axles. I’d like to respect that, for just a moment. I’d like to remind everybody that the Eclipse was once something special.

Which leads us to today’s question(s):