#Mitsubishi

TTAC commenter Bruce suggested today’s Question of the Day, and he wants to talk tech features. Specifically, the kind which are all the rage for a short period of time, then fizzled into nothingness.Today we ask you to tell us about automotive tech flops – past, present, and future.

As I scanned my social media feeds last week, I noticed a fair amount of journalists posting that they were headed to the Tokyo Motor Show on Mitsubishi’s dime. While automaker-funded junkets to an international auto show aren’t uncommon – I’ve been on such trips myself – the fact that it was Mitsubishi footing the bill for international airfare and hotels in one of the world’s most expensive cities raised my eyebrows.

Don’t worry, this isn’t a screed about journalistic ethics and press junkets. I only mention it because automakers don’t spend that kind of money on media without a purpose. They have something in mind that they want covered, and while they won’t attempt to dictate that the journalists report only glowingly about what they’re doing (at least I hope not), they will expect coverage, even if it’s neutral or negative, from those they flew out there. All publicity being good publicity, that sort of thing.

Last year, Nissan answered Mitsubishi’s prayers by purchasing a majority stake in the struggling Japanese automaker. The company had started out strong in North America at the dawn of the 20th century, with U.S. sales topping 345,000 in 2002. Six years later, volume had fallen by nearly 85 percent.

Mitsubishi was a dead brand walking, at least on these shores.

Now adopted by a wealthy parent, Mitsubishi has access to Nissan’s technology and platforms, but don’t expect the two automakers to start joint production of new products anytime soon. Only two new models — one with a horrible name, the other a long-delayed niche vehicle — will appear in showrooms before the end of the decade.

Still, Mitsubishi is planning for a 30-percent bump in U.S. sales by early 2020. Product isn’t the sole player in the company’s new growth strategy.

Mitsubishi is by no means starting from scratch in the U.S. market — the product lineup is much too stale for that. But with a new marketing agency, Butler Shine Stern & Partners, coming on board and a new crossover, the Eclipse Cross, set to arrive at dealers soon, Mitsubishi is clearly not in the same position in 2017 that it was in 2009.

2017 is set to be fifth consecutive year in which Mitsubishi’s U.S. volume improves and the first year since 2007 in which Mitsubishi sells more than 100,000 vehicles. That’s still a far cry from 2002, when Mitsubishi sold 345,000 vehicles, but Mitsubishi has reasons to be pleased with the growth.

Perhaps more than any other change at Mitsubishi’s U.S. operations, however, the arrival of the plug-in Mitsubishi Outlander symbolizes a new day for Mitsubishi Motors North America. It is, after all, finally here after years of delay, and it’s an exclusive product for Mitsubishi’s dealers, free from direct competition. Yet while the dawn of the 2018 Mitsubishi Outlander PHEV speaks of further commitment to the U.S. market, it’s not by any means about to become a popular vehicle.

Mitsubishi gets a lot of mileage out of its defunct nameplates, but it remains steadfast in its unwillingness to provide enthusiasts with the car they’ve been asking for.

You remember the Lancer Evolution. It’s the car you saw Tommi Mäkinen use to win four consecutive WRC driver’s titles in the late 1990s. It’s the car you clocked the most hours in with your favorite automotive-themed video game. Maybe it was even a car you owned and used to embarrass vehicles well outside of its price range.

That rally-ready sedan is dead now. However, Mitsubishi is taking the Evolution name and adhering it to a fantastical new prototype. Called the e-Evolution, the automaker is serving up a recipe similar to the Eclipse Cross: Borrow a name from a retired model and slap it on an ultra-modern crossover. The difference here is that the new Eclipse is a real automobile while the e-Evolution is a self-indulgent exhibition of semi-real technologies.

Even though North American Mitsubishi sales have ticked upward in recent years, the current decade has not been kind to the brand. Volume is roughly a quarter of what it was just 15 years ago and the bulk of those deliveries come from the Outlander and Outlander Sport.

When your entire existence hinges on a couple of models, you do what you can to keep them relevant. While plug-in hybrids aren’t exactly a massive sales draw, they’re gaining ground and Mitsubishi’s Outlander PHEV bests most of its EV competition in Europe. Naturally, the automaker deemed it worthy of coming to America (on the slowest boat imaginable).

We know this exciting news probably has you squirming in your chair, covering your mouth as you utter uncontrollable squeaks of joy. But hold on, we haven’t even told you about the price.

A couple weeks ago we took a look at a tidy, light blue Nissan Stanza Wagon, which we determined was a very early example of the crossover breed that would heat up decades later. I can happily report the Stanza was quickly snapped up by an automotive enthusiast who plans to take good care of it. Since that little light blue square is off the market, I found a different vehicle of the same general purpose (and color).

Let’s trot on over and take a look at the Colt Vista.

Chrysler began importing Mitsubishi Colt Galants for the 1971 model year, and Mitsubishis bearing Dodge (or Plymouth) Colt badging streamed across the Pacific Ocean and into American dealerships for the following 23 years.

I spotted this vibrantly decorated ’93 model in a Phoenix self-serve yard earlier this month.

Earlier this week in his Question of the Day, Matthew Guy asked everyone to share a favorite vehicle from their year of birth. An interesting walk through history ensued in the days following, and I encourage each of you to head there and read through the comments if you haven’t done so already. You’ve probably already guessed from the title above where I’m going with this particular question.

Today’s inquiry is all about the worst, steamiest pile of junk on sale the year you were born. Let’s get down and dirty.

Today marks the third and final entry in our Domestics Abroad miniseries. This is where we take a look at the models proffered around the globe that wear a domestic company’s badge on the grille, but are not offered in the brands’ domestic markets. This is ground zero for “you can’t get that here.” All nameplates you’ll see in this series are current production models.

We kicked off this series with Ford and its 13 qualifying models. Second was Chevrolet, which had 9 models accounted for, and one which I forgot (you can see it below the jump). The Unmentionables will cover the remaining international offerings from Buick, Dodge, and Ram.

♪ Stand by your cars (temporarily),
And show the world you love them (temporarily) ♪
– Not Tammy Wynette

Mitsubishi Canada has decided to double the length of its comprehensive warranty and the duration of its roadside assistance, standing by its products like never before, and like nobody else, in celebration of the company’s 100th anniversary.

The celebration won’t last. Mitsubishi’s willingness to stand by its products for a decade goes only so far. One-upping Herman Cain’s 9-9-9 campaign pledge, the “10-10-10” plan — 10-year/160,000-kilometer comprehensive coverage and 10-year/160,000-kilometer roadside assistance, in addition to the existing 10-year/160,000-kilometer powertrain warranty — is a limited-time promotion.

“For the summer of 2017, we’re making the best warranty in the business even better,” says Mitsubishi Motor Sales of Canada CEO Tony Laframboise.

Thus, this is the summer of Outlanders, Canada. The summer of RVRs, Canada. The summer, I dare say, of Mirage.

Though the 10th-generation Mitsubishi Lancer Evolution is barely cold in its grave and the Lancer on which it was based is also being put out to pasture, Mitsubishi does intend to replace the brand’s former Subaru WRX STI challenger.

In 2023, or thereabouts. Maybe as early as 2020 or 2021.

But the next Mitsubishi Evolution is not likely going to be a proper rival for the WRX STI.

Mitsubishi COO Trevor Mann suggested to Motoring that the next Evolution won’t be a sedan-based performance car, but rather a high-end variant of an upcoming SUV. “In terms of the brand, I think it would be interesting to bring something back that’s a bit more sporty in the future,” Mann said. “You’ll have to wait and see what that is.”

We know Mitsubishi has little regard for former nameplates being restricted to their former class designations. So it’s time you prepared yourself for the 2023 Mitsubishi Eclipse Cross Evolution.

If you were to walk into a Mitsubishi showroom in the United States today, you’d be treated to two passenger cars, two utility vehicles and promises of more utility vehicles to come. Why, the 2018 Eclipse Cross is on the way! You know, the compact crossover named after a entry-level sports car?

If you’re looking for a Mitsubishi-branded car with more than three cylinders that won’t be extinct in a few months, you’re out of luck. In fact, if you’re hoping for any word on whether the brand will ever bring a new car to North America, you’ll have to wait until this fall, around the same time the long-in-the-tooth Lancer bows out of the U.S. market.

Mitsubishi’s new ownership spells big changes for the automaker’s product future, but the controlling stake recently purchased by Renault-Nissan also means the newly joined automakers will partner on financial services.

As such, buyers in three markets will soon be able to turn to Nissan for a loan on a new Outlander or Mirage. Sorry, Americans — there’s good reason why Mitsubishi’s U.S. financing arm is staying put for now.

With trucks and crossovers dominating more of the market every month, Japanese automakers are making every effort to bring in new models that will satisfy consumer demands. Soundly constructed economy vehicles have long been the cornerstone of most Japanese nameplates but, with reliability improving among many brands and fuel efficiency being less important to consumers, we’re seeing a shift in the Far East.

Everyone from Toyota, Mazda, Honda, and Nissan have all expressed plans to focus on light trucks this year. Some Japanese brands are even banking on the continued growth of the segment to stage their comeback. “I think SUV sales will continue growing even if gas prices rise,” Mitsubishi CEO Osamu Masuko explained, citing the consumer appeal of higher seating and overall sense of safety. “The SUV segment is increasing its market share worldwide, and this is where we have long been strong,” he said. “So, we will continue to make full use of this technology.”