#MissionStatments

People tend to associate (and with good reason, because he was a founder) the Porsche company with Dr. Ferdinand Porsche. However, the first Porsche car did not spring from the Dr. Eng. Porsche’s fertile mind, but rather from that of his namesake and son, Ferdinand Anton Ernst Porsche, known as Ferry. It was he who created the 356 model that established — permanently, it seems — the paradigm for Porsche sports cars that continues through today in the latest iteration of the 911 (itself designed by Ferry’s son, Butzi).

In 1998, for the 50th anniversary of Porsche’s beginnings as a car maker (the design firm was founded in 1931 with Adolph Rosenberger and Ernst Piech, the senior Porsche’s son in law, but the first Porsche branded car appeared in 1948), and apparently just prior to Ferry Porsche’s passing, he appeared in a commercial conveying his view of the Porsche company’s mission statement.

There is wisdom in his words that anyone in business should heed.