#MinorityBuyers

Regardless of what your college instructors claim, individuality remains a virtue. And, while (legally and harmlessly) going your own way is still a good thing, great masses of individuals often gravitate towards the same thing. It’s an age-old phenomenon, one easily seen in the buying preferences of minority communities.

If you’re someone who values the time-honored affordability and usability of the common sedan, thank the African-American community. They’re still buying tons of them. If you value innovation and industry disruption, tip your hat at the Asian community. They show an increased affinity for trying new things.

While registration data shows America’s visible minorities haven’t diverged too far from last year’s buying preferences, a few surprises can be found in data drawn from the first half of the year.