#MidsizedSedanDeathwatch
It's The End of the Sedan as We Know It (and I Feel Fine)
Actually, I don’t feel fine. Far from it, in fact. Ever since I can remember, there has been a three-box sedan in my family’s driveway — both before and after I was old enough to buy by own vehicles. Midsize sedans used to be the default choice for most families in my hardscrabble hometown, parked cheek-to-jowl with rusty pickups at the local grocery store.
Now, our inky-black Charger is the exception rather than the rule in the school drop-off queue. Save for a CTS next door and a Mazda 3 down the street, we’re about the only household around with a sedan in the drive. The midsize four-door is in a bad way.
Ask Jack: My Name Is Camry McLeod, and I Cannot Die?
“The night of the fight, you may feel a slight sting. That’s pride f***ing with you. F*** pride. Pride only hurts. It never helps.” Recognize that quote? It’s from Pulp Fiction, of course. There’s only so much wisdom you can take out of any Quentin Tarantino movie, but if you’re looking for some, there it is.
Unfortunately for you earnest advice takers out there, the auto business runs on pride. From the websites to the styling studios, from the wash rack to the RenCen, you’ll find insecure, petty, miserable people who allow their perpetually wounded pride to make astoundingly indefensible business decisions on their behalf. Here’s an example: I once worked at a dealership that was pretty much run into the ground by a pair of incompetent, dishonest managers. The owner was despondent and he had pretty much decided to sell the franchise, but at the last moment he changed his mind, took some good advice, and brought in a fellow who was kind of a superstar but also kind of a loose cannon.
Recent Comments