#MidsizeSedans

The Nissan Altima was once in the mix with the Toyota Camry and Honda Accord in the mid-size sedan conversation.

That’s no longer the case, and hasn’t been for some time.

Nissan is working hard to get back in that mix, and while the 2020 Altima takes the right strides forward, there’s still more work to be done.

Today’s trio of sedans was suggested by an old MotorWeek review of the new-for-’89 Maxima. Let’s pit that fresh-faced midsizer against the more established Taurus and the more luxurious Mazda 929.

Which is worth a Buy?

After years of steady decline, including an 8-percent decrease in calendar year 2019, U.S. sales of midsize cars stabilized in the early part of 2020.

In a manner of speaking.

Like the overall market, midsize car sales in the first quarter of 2020 declined. But the segment’s decrease was only marginally worse than the decline reported by the overall market, and it wasn’t nearly as bad as the decreases reported elsewhere in the passenger car sector.

Meanwhile, at the top of the midsize heap, the Toyota Camry continued to improve its market share, expanding the size of its slice in a shrinking pie.

The current-generation Mazda 6 debuted with a shapely body that withstood the passage of time and handling attributes that elevated it above other front-drive, midsize rivals. Alas, the car dropped as the market was moving away traditional midsize sedans. Not helping its case, Mazda was slow to respond with improvements — like a turbocharged 2.5-liter four-cylinder, for example, or all-wheel drive that still hasn’t appeared.

Word is that the next Mazda 6 will correct all criticism of the current car, donning a new layout and propulsion. By the sounds of it, the next-gen 6 will be everything an enthusiast wants, but will there be anyone left to buy it?

Kia recently revealed the best bundle of teaser images we’ve ever seen, as those pics left nothing to the imagination. And while we now know what the 2021 K5/Optima will look like, as it turns out, we don’t know what it will be called. Piqued by the brand filing patents for a new logo in Korea, everyone started digging to see what other changes Kia might be making behind the scenes… and it would appear that the Optima may adopt the Korean market’s K5 moniker for use overseas.

While that should help minimize international confusion, ditching the Optima name comes with a few risks. The sedan is among the brand’s best selling models in the United States. It also has a real name, like most Kia products, instead of an alphanumeric jumble that’s supposed to be indicative of its place in the lineup.

A decade — isn’t that hard to believe? — after the debut of the radically styled third-generation Kia Optima, the automaker has another salvo waiting to launch against midsize boredom. Trailing its equally daring 2020 Hyundai Sonata sibling by a model year, the revamped 2021 Optima ditches the downgraded clothes that appeared in its closet for 2016.

Like Hyundai, Kia feels that style is its best bet to capture attention — and buyers — as the midsize sedan market contracts.

Remember the midsize sedan death watch?

When TTAC introduced the series, Americans were still acquiring over 2 million midsize cars per year. That fact, the 2M+ aspect of the segment and the 1M+ nature of the top models, combined with the category’s 12-percent market share, caused many readers to doubt the possibility that any other intermediate sedans would ever bid farewell.

Others have, of course, fallen by the wayside. Joining the long-lost Mercury Milan, Pontiac G6, Saturn Aura, Suzuki Kizashi, Mitsubishi Galant, and Dodge Avenger in that great midsize parking lot in the sky are cars such as the Chrysler 200 and Ford Fusion. The Chevrolet Malibu is not long for this world.

Meanwhile, sales of the remaining midsize cars continue to tank. The notion that America’s midsize segment is a reliable provider of more than 2 million units per year is now cast by the wayside. Americans are likely to purchase and lease fewer than 1.4 million midsize cars in 2019. That’s 15-percent fewer midsize cars than Americans drove home in 2009 during the depths of the Great Recession.

Often referred to as a “Korean Buick” (sometimes, a “ better Buick“), the Kia Cadenza sits in a corner of the vehicle theater where audience attendance is way down. The brand’s largeish midsize sedan gained a new generation for 2017, upping the model’s style and content, and it looks like Kia’s not ready to let a member of its unusually diverse passenger car lineup go ignored for too much longer.

For 2020, the sedan’s just-revealed K7 Korean twin undergoes a significant refresh, adding a touch of menace to the car’s exterior. We should see these same changes on the North American-market Cadenza in short order.

Changes come to Mazda’s midsize 6 sedan slowly, with mild — some might say imperceptible — styling refreshes and content changes usually occurring halfway through the model year. Last year saw a big and long-awaited addition to the slinky sedan: an available turbocharged 2.5-liter inline-four aimed at silencing, once and for all, enthusiasts’ cries of moar powah.

That mill brought 277 horsepower and 310 lb-ft of torque to a model often regarded as the most engaging midsize on the market, though buyers couldn’t pair it with the base model’s six-speed manual transmission. For 2019, however, it looks like no one will get their hands on a stick.

Revealed what seems like ages ago, Volkswagen’s upcoming flagship car will arrive in the U.S. as a 2019 model — halfway through 2019. Bearing the inelegant name Arteon, the new range-topper had its boat trip delayed by a new European test cycle that impacted the certification and release of numerous German vehicles.

It could be argued that, in the 13 months since the Arteon’s big reveal, consumer interest in midsize sedans — even ones with liftbacks — has eroded even further. No matter. VW’s going to give its CC replacement a shot. A sign of the Arteon’s impending arrival comes from just-released EPA fuel economy figures that won’t blow anyone’s minds.

America’s appetite for intermediate sedans is disappearing, as the queasiness consumers feel when faced with the prospect of buying a family sedan seems to be settled only by the consumption of crossovers.

They go down smooth.

This isn’t news, of course. TTAC began a close, monthly watch of the U.S. midsize sedan sector in August 2016. Since then, the demise of individual midsize nameplates has continued, and the numbers associated with the segment’s sales performance – as we chronicled earlier this month – have grown more frightening.

Yet there are signs that, at least on the retail front, the midsize sedan segment’s American decline could be levelling off. And that moderation is coinciding with something you might not have anticipated: rising average transaction prices.

“Can we stop the shrinking of the segment?” American Honda boss Jeff Conrad said when launching the 10th-gen Accord. “We think we can at least slow it down.”

“When you get into next year and you look at 2018,” Toyota’s Jack Hollis said two years ago when discussing the arrival of an all-new Camry, “I believe with these three products and the excitement they bring back to that segment, I don’t see it falling anymore.” In fact, said Hollis, “When you have new entries and you have a full-year of those sales next year, I think you will see flat to slightly up.”

Meanwhile, Hyundai anticipated that a mere refresh of the Sonata for the 2018 model year would “reinvigorate” the nameplate.

The arrival of the 10th-generation Honda Accord did not slow down the shrinkage. Toyota was incorrect – the midsize segment was not “flat to slightly up” in 2018. And no, the Hyundai Sonata has in no way been reinvigorated.

The rate at which sales of midsize sedans are falling suggests fewer than 1 million of these vehicles will be sold in America within two years, equal to a 58-percent drop in just half a decade.

Volkswagen introduced the new 2020 Passat at the Detroit auto show on Monday, but calling it “new” might not be entirely fair. While the midsize sedan has undergone a complete visual overhaul and received some new technology in the process, its mechanical bits have gone mostly unchanged versus last year’s model.

For 2020, Volkswagen modernized the Passat’s image by stretching the grille and adopting smaller headlamps. The prominent crease seen on the Jetta runs from stem to stern. That means some will continue confusing the two models well into the next decade but, for those who appreciate reserved styling and have a keen eye, the Passat is the more dapper of the pair. Still, like we said, this is pretty much the same car VW has been slinging for the last eight years — just newer looking.

Midway through my drive in the 2019 Nissan Altima, I was ready to pronounce it a bit “meh” – decidedly improved over the previous-generation car, but lacking in verve. That’s been a Nissan hallmark of late – a conservatism has descended upon the brand, taking out of some of the sportier cachet it was once known for.

Instead, we’ve been getting good-looking vehicles that cruise the highway just fine but lack a little bit of charm and character. This, from the brand that once called a large sedan a four-door sports car with a straight face?

My outlook changed a bit after we left lunch behind. Pulling out of the parking lot of one of California’s myriad beaches, I punched it to get up to speed. The acceleration from the 2.0-liter variable-compression turbocharged four-cylinder wasn’t life-changing or anything of the sort – we’re talking about a mid-size sedan, here, remember – but it was enough to make me remember, for the umpteenth time, that power cures a lot of ills.

In the lead-up to the current-generation Toyota Camry’s launch in late summer, 2017, company brass predicted this model would change things. This Camry, in addition to the new-for-2018 Honda Accord and redesigned 2019 Nissan Altima, would arrest the segment’s downward plunge, said Jack Hollis, Toyota’s U.S. VP of marketing. He predicted a sales increase in 2018.

Well, while the Camry is more than likely drawing more buyers from a shrinking pool, the segment has not grown in 2018. The sales surge that followed the 2018 Camry’s release didn’t last, with the model posting declining year-to-date sales starting in July.

It seems there’s a severe lack of optimism in the segment, and with good reason. But Nissan North America chairman Denis Le Vot isn’t having any of it. The decline stops riiiiight now, he predicts.