Lineup Now Secure, Crossover King Departs Hyundai

Perhaps realizing that his job was done, Michael O’Brien, Hyundai Motor America’s vice president for product, announced his departure from the automaker late Friday.

O’Brien leaves the company he served for nearly 20 years on February 3rd, heading off to pursue “other interests,” the grateful automaker said in a statement. Put in charge of the Korean brand’s product direction, O’Brien played a major role in turning around a flagging sales situation with a surge of crossovers big and small.

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Hyundai, Tesla In Spat Over Funding Of Supercharger Network

Hyundai’s head of U.S. product planning Michael O’Brien may have written a check his mouth can’t cash when he claimed Tesla’s Supercharger network was paid with taxpayer dollars.

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  • Bkojote @Lou_BC I don't know how broad of a difference in capability there is between 2 door and 4 door broncos or even Wranglers as I can't speak to that from experience. Generally the consensus is while a Tacoma/4Runner is ~10% less capable on 'difficult' trails they're significantly more pleasant to drive on the way to the trails and actually pleasant the other 90% of the time. I'm guessing the Trailhunter narrows that gap even more and is probably almost as capable as a 4 Door Bronco Sasquatch but significantly more pleasant/fuel efficient on the road. To wit, just about everyone in our group with a 4Runner bought a second set of wheels/tires for when it sees road duty. Everyone in our group with a Bronco bought a second vehicle...
  • Aja8888 No.
  • 2manyvettes Since all of my cars have V8 gas engines (with one exception, a V6) guess what my opinion is about a cheap EV. And there is even a Tesla supercharger all of a mile from my house.
  • Cla65691460 April 24 (Reuters) - A made-in-China electric vehicle will hit U.S. dealers this summer offering power and efficiency similar to the Tesla Model Y, the world's best-selling EV, but for about $8,000 less.
  • FreedMike It certainly wouldn't hurt. But let's think about the demographic here. We're talking people with less money to spend, so it follows that many of them won't have a dedicated place to charge up. Lots of them may be urban dwellers. That means they'll be depending on the current charging infrastructure, which is improving, but isn't "there" yet. So...what would help EV adoption for less-well-heeled buyers, in my opinion, is improved charging options. We also have to think about the 900-pound gorilla in the room, namely: how do automakers make this category more profitable? The answer is clear: you go after margin, which means more expensive vehicles. That goes a long way to explaining why no one's making cheap EVS for our market. So...maybe cheaper EVs aren't all that necessary in the short term.