Supplier Fire, Production Shutdown … PR Boost?

It was a drama “worthy of a James Bond script,” the Detroit Free Press‘ sensational headline announced. Ford spokesman Mike Levine provided a hashtag-heavy rundown of the operation’s timeline via Twitter. The automaker even felt it worthy of a lengthy media release.

Never has a supply chain disruption provided a car company so much positive PR.

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Supplier Shortage Causes F-150 Production Hiccup

Ford has paused production of the F-150 at its Kansas City Assembly Plant after a fire at one of the facilities belonging a Michigan-based supplier created a parts shortage. Meridian Lightweight Technologies makes instrument panel components for the pickup.

Roughly 3,600 unionized plant workers at the Kansas City facility have been told to cool their heels at home from May 7th to 14th, according to an Automotive News report.

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  • Ravenuer 15 Overpriced Vehicles? I'd say they all are.
  • Ravenuer Bought a new 96 GXE. Paid $25002 for it. Hands down the best, most reliable car I ever owned! Put 300k on it with only minor repairs. Miss it.
  • Bfisch81 My friend's mom bought a fully loaded 96 and I remember really liking it. I still thought my granddad's 89 was cooler and sportier but the 96 felt more luxury which wasn't a bad thing in and of itself.
  • Art Vandelay Battery issues aside, I didn’t hate it. I’d have just been paying for range I didn’t need.
  • THX1136 Saying that because 'marked up' vehicles are selling means they are not over priced assumes the folks paying over MSRP know that they are paying more than the manufacturer price set for the vehicle and are happy to do so. I'm guessing in some instances it may be the buyer is ignorant of the situation - or buys with a 'I gotta have it now, I can't wait' attitude. As others have mentioned if one does the work to find a fair price, they don't have to pay an inflated price. Laziness enters into the equation too. But I would agree, generally, that if folks are paying an unreasonably high price they must be okay with that. If demand drops significantly, prices would moderate. Big if.