#MercuryMystique

We’re back with more 1997 midsize sedan action in today’s edition of Buy/Drive/Burn. They’re all on the smaller end of the midsize sedan scale, all American, and crucially, all wearing semi-upmarket branding.

Over the decades since the 1960s, the Detroit car companies have tried their best to make dollars selling their Euro-market cars in North America, with varying degrees of success. Ford did tolerably well with the Capri and Fiesta over here, then raked in little American-market income with the Merkur XR4Ti and got bombed, Dresden-style, with Merkur Scorpio sales.

Dearborn optimism climbed to new heights for a high-performance version of the Americanized Mondeo, the Contour SVT, prior to its 1998-model-year debut. Here’s a fiery red ’99 in a Denver wrecking yard.