#MercuryMountaineer
Adventures In Badge Engineering: Mercury and Oldsmobile SUVs!
As Detroit was skipping a decade or two of car R&D by concentrating on packing increasing numbers of 128-ouncer-ready cup holders and faux-wood trim into big trucks, it became necessary to make it clear to the targeted buyer demographics that these trucks really weren’t, you know, trucks. In fact, they were more about protection from street crime and potholes than anything else, which is where slapping Mercury badges on the Explorer and Oldsmobile badges on the Blazer came in.
Murilee Martin
Mar 21, 2011
16
Recent Comments