Mercedes Won't Continue With EQ Sub-Brand

Mercedes-Benz spent a lot of time and likely money launching its EQ sub-brand for electric vehicles. Even so, the automaker appears to have realized there’s no point in separate branding when it plans to convert its entire catalog to EVs. 

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Mercedes-Benz is in Dutch With China's Chery Over Its EQ Brand Name

China’s Chery Automobile Company has filed a formal complaint against Daimler AG over is usage of “EQ” as designation for an upcoming lineup of Mercedes-Benz electric cars. That’s bad news for Benz, as China possesses the world’s largest EV marketplace and Daimler has already begun promoting its future electric lineup using the name.

The German automaker said last year that it would begin producing EQ models in Europe before the end of the decade, with the global sub-brand sold in both eastern and western markets. Unfortunately, Chery already has a fully electric minicar named the eQ that was launched in China in November of 2014. The car is based on the current Chery QQ, which was the centerpiece of a 2005 lawsuit from General Motors following claims that its design was stolen from the Daewoo Matiz and Chevrolet Spark.

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  • Verbal Back in the 90's there was a bumper sticker that said, "Would you drive any better with that cell phone up your a$$?"
  • FreedMike On the one hand, it doesn't look good. On the other hand, not releasing the car into the hands of the general public until the obvious bugs are worked out is a good idea for a brand new company. Time will tell.
  • FreedMike I do take phone calls using Car Play if I'm not in traffic; it's a little bit of a distraction, but not much. I think it's certainly within an acceptable risk margin if you're not in heavy traffic. Back in the old days when I had a manual car and no Bluetooth, I never used the phone while driving at all.
  • FreedMike I guess some folks are just bound and determined to drive around with a grenade in their steering wheel.
  • FreedMike Bit dear, but these might have collector appeal, particularly one with 20,000 miles (assuming that's not a doctored figure) that hasn't had the full "whip" treatment.