#Mercedes-Benz

A Spanish Instagram account seemingly leaked photos of an uncovered next-generation Mercedes-Benz S-Class late Tuesday, showing off the flagship’s new face and caboose and revealing something far more noteworthy: a screen-heavy cockpit that throws tradition to the wind.

Top-of-the-line German luxury sedans are worth plenty… until, suddenly, their values slam down to salvage-title Hyundai Scoupe territory. For today’s Junkyard Find, an early W140 S-Class that sold new for the 2020 equivalent of $175,000, now parked between a couple of prole-grade Japanese machines in a Phoenix yard.

Mercedes-Benz is nixing its all-electric EQ hatchback, according to R&D boss Markus Schäfer. Instead, it’s going to play a GLA-sized EQA crossover as its next hand.

Speaking with Autocar, Schäfer basically said it was a question of market demand. The EQC has already been delayed until at least 2021 for U.S. customers, though we’ve heard talk that its suspension could prove indefinite as the brand reassesses what should — and shouldn’t — be included in its future lineup. “We have to watch customer demand and, at the moment, SUVs and crossovers are the absolute favorites. Those are our first priorities,” Mercedes’ R&D head explained.

It’s only the latest chapter in a complicated story about an industry that’s constantly having to rethink how it handles electric cars.

At this point, only Ford has yet to deliver a firm restart date for its U.S. assembly plants, with Detroit rivals Fiat Chrysler and General Motors pegging May 18th for a cautious ramp-up of manufacturing activities.

Elsewhere, things are getting back to normal — or as close to normal as one is allowed these days. Amid new health protocol and a weak supply chain, Hyundai and Kia flipped on the switch this week, joining a handful of other foreign brands that have already restarted production in the U.S. South.

Amid steep drops in operating profit and a dismal sales outlook, both Volkswagen and Mercedes-Benz parent Daimler are appealing to the state in a bid to generate sales demand.

Both automakers appealed to the German government for assistance on Wednesday, Reuters reports, ahead of a meeting of auto industry leaders. With vehicle production making up a big part of Germany’s GDP, the shutdowns enacted to slow the spread of COVID-19 has left the sector hurting. That pain is expected to last through 2020.

Today’s Rare Ride wears styling so classic it needs little introduction. Its finned, upright grille, chromed bumpers, and collection of front lighting could only mean one thing: Mercedes-Benz.

Let’s learn more about a spectacular 220 SE hailing from 1960.

Mercedes-Benz got out in front of BMW while automotive sales languish in the gutter, though neither company finds itself resting comfortably upon a bed of roses. The global pandemic has made sure of that; no segment has gone unaffected by social distancing measures, but it may be the luxury divisions that have it the hardest moving forward.

Up until recently, premium nameplates had done rather well — scooping up an increasing share of the total auto market for years. While the Great Recession momentarily suppressed their ascension in 2008 and 2009, it was a temporary setback.

Luxury brands have had a good decade overall, with any rough years being offset by expansions in their lineup (chiefly crossover vehicles). Now they’re trying to move downmarket to capitalize on younger customers with a bit more pocket money. It might have been a good strategy, were it not for the coronavirus outbreak and subsequent economic downturn.

Still in the midst of a $1.4-billion restructuring plan that aims to cut 10 percent of its workforce, Mercedes-Benz is reconsidering what its product lineup should look like moving ahead. While most of the doomed models will be chosen due to lackluster demand (e.g. X-Class pickup) plenty will be nixed as a result of tightening emission laws. Mercedes parent Daimler issued two profit warnings in 2019 after the luxury brand was fined $960 million in an emissions-cheating settlement. Like many automakers, it was also hemorrhaging cash through its investments in electrification.

An apt analogy for the automotive industry’s stampede toward EVs would be lemmings hurling themselves off a seaside cliff — but not because of the popular misconception that the critters are intentionally committing mass suicide. When lemmings collectively off themselves, it’s the result of migratory behavior gone awry. They simply bunch up and move in a singular direction, largely unaware of the consequences.

That feels like an apt description of the print mags found in your average (used) Mercedes-AMG driver’s home, but feel free to disagree and tell us to go back to 2003.

Anyway, as it seeks to tap customers’ wallets in new and exciting ways, Mercedes-Benz has added to its existing Mercedes-Benz Collection vehicle subscription service, offering exclusively AMG-badged vehicles for the first time. Access will not be cheap, nor will it be widespread.

As cost-cutting born partly of stricter environmental mandates take hold across the industry, low-volume specialty cars and less-popular body styles are getting a rethink. Model lines are being consolidated or dropped, leaving the consumer with less choice than before.

At Mercedes-Benz, which currently fields a dizzying array of vehicles spanning the gamut (minus the pickup segment), the future holds less selection for the consumer who likes to go his or her own way. Bound for the chopping block are the stately S-Class coupe and convertible, and two four-doors also look to be on the way out.

We’ve arrived at a Sophie’s Choice moment.

You may remember when Mercedes-Benz worked with McLaren to develop the SLR McLaren in the early 2000s. The supercar birthed from those creative loins trumped most everything else on the market upon its debut. As expected, it was very rare and very expensive. But did you know there was a further development of the car that was even rarer, and off-limits to all but a select few?

Presenting the SLR Stirling Moss.

With Europe increasingly fixated on regulating vehicular emissions, German automakers are throwing themselves into electrification like ’90s moms did with Beanie Babies. As with those moms, the investment has yet to pay off. Still, that hasn’t encouraged anyone to change course. Every player understood from the outset that transitioning to EVs was bound to be costly and, with increasingly stringent regulations proposed every month, there aren’t many alternatives.

Volkswagen placed its very existence on electrification after Dieselgate, quickly running into problems with battery suppliers. And while VW claims it’s solved the issue for the next few years, it isn’t out of the woods yet. VW and Daimler have reportedly commissioned a study into sustainable lithium mining in Chile, but it’s already receiving pushback from environmental groups concerned about the delicate nature of the region’s Atacama salt flat — where the metal is found in abundance.

Mercedes-Benz sold a record 2,385,400 passenger vehicles around the globe in 2019, topping the previous year’s tally by some 3,400 units, and subsequently brought in more money while doing it. Revenue rose 3 percent, the automaker said in its end-of-year earnings report, but that intake didn’t translate into more profit.

Far from it.

As the automaker embarks on a cost-cutting campaign aimed at freeing up cash for electric vehicle development, among other things, the German manufacturer announced its net profit dropped to $2.95 billion from $8.29 billion in 2018. As a result, shareholders can expect a paltry dividend payout.

In November, Daimler announced a restructuring plan that called for the elimination of 10,000 jobs, claiming the effort would result in an estimated 1.4 billion euros ($1.5 billion) in savings by the end of 2022. Chairman Ola Källenius may just be getting warmed up.

According to German outlet Handelsblatt, sources within the company claim austerity measures will be expanded at Tuesday’s investor conference. Källenius is said to raise the job cut figure to 15,000 while scaling back (or dropping) several side businesses that aren’t turning a profit. As well, the automaker will likely axe a few models that don’t fit in with the core brand’s luxury image, starting with the Nissan Navara Mercedes-Benz X-Class.

Van culture is making a comeback. We know this because the media has glommed onto the topic as young adults continue to share stories about how not having a mailing address ( because they live in vans) is the best thing that ever happened to them.

While you’re unlikely to encounter these people all that regularly offline, the internet is full of them. And yet there’s no real consensus as to the appeal of custom vans. Plenty of people embrace the van life because they see it as an affordable way to tour the countryside; others view it as part of the minimalist movement, or simply as the best way to avoid becoming totally homeless.

Want more than a tent over your head while camping? Need a place to wait out the impending civil war? Simply feel the need to capitalize on a trend that’s growing in popularity on YouTube? Van living has you covered — and Mercedes-Benz is ready to help.