#Meeting

Old and new.

If you’re into Volkswagens – especially of the modified variety – Wörthersee is to you what Sturgis is for Harley riders or Carlisle to Mopar fans. Thousands and thousands of VW fans take over several small, quiet towns around a beautiful mountain lake and turn them into a festival of belly-scraping Volkswagens, Audis, Seats and Škodas.

And there’s beer. Lots and lots of beer.

Sergio Marchionne sent Mary Barra a detailed email in the middle of March in an effort to start merger talks. Barra, CEO of General Motors, was uninterested in the offer and rebuffed Marchionne, CEO of Fiat Chrysler Automobiles.

It was the first time the two executives had ever spoken, but it wouldn’t be the last Barra would hear of Marchionne’s merger desires.

That’s the story being told by the New York Times today, detailing the lengths to which Marchionne is going to trigger consolidation within the automotive industry.