#Media
Ronnie Schreiber Presents "Cars In Depth"
My Fair Lady: How I Trained A Hairdresser To Be A Better Journalist Than The GM Bloggers
Poor Professor Higgins! On he plods/Against all odds! Well, he had a tough job: changing a girl from the proverbial wrong side of the tracks into a prim and proper member of society. I had a simpler task in mind. I wanted to make sure that my hairdresser/girlfriend/bodyguard, the infamous Vodka McBigbra, could legitimately attend all this year’s auto shows with me. She actually works pretty hard at the events, lugging the Steadicam and obtaining everything from AA batteries to front-row seats so I can keep my Kiton jackets free of wrinkles, but a few of the shows don’t permit “assistants”. Publish or perish is their motto. Not a problem. I decided to make an authentic automotive journalist out of her. How tough could it be?
Meanwhile, our friends at General Motors were working on a not entirely dissimilar project. They’d identified some “bloggers”, given them all-expenses-paid trips to Detroit, and led them on a two-day adventure where they would be fed plenty of talking points to uncritically reTweet along the way. It isn’t cheap to fly people from the coasts to the Midwest, put them up in a top-notch hotel, feed them, and keep them entertained, so naturally GM would want to make sure they got their money’s worth.
The stage was set for a titanic contest. Sure, the playing field wasn’t level. After all, I’ve never gone bankrupt, the UAW doesn’t control my labor supply or my finances, and I didn’t design the 1984 Eldorado. Still, the plucky underdogs from the RenCen had a few tricks up their sleeves to even the odds…
Ford Windstar Gets The Brian Ross Treatment
After his role in the Toyota recall scandal, Brian Ross of ABC News has become the Mainstream Media’s go-to guy for auto safety exposés. Now, Ross reports on a story that had been largely championed by Christopher Jensen of the NY Times: Ford’s response to rear-axle breakage on Windstar minivans. Jensen reports that NHTSA opened an investigation into Windstar axle issues in May, when the auto safety watchdog had some 243 complaints in its database. At the time, Ford insisted that
the operator retains control of the vehicle at all times… the few reports alleging loss of control are inconsistent with how Ford would expect these front-wheel-drive vehicles to respond
Catch Ed Niedermeyer On Fox And Friends
On Detroit's Guzzling Ways
One of the more admirable qualities of the blogging culture is a relentless underdog streak. Anyone who mans the ramparts of a decent blog is forever scouring the worlds of business, media and opinion for an opportunity to attack the most prominent voices of the day. And TTAC is no exception: we certainly came up by attacking the apologists and Polyannas who are still massively overrepresented in the world of automotive commentary. But what a difference a bailout makes. While the mainstream automotive media spent much of the leadup to the auto bailout making apologies and excuses for Detroit’s decline, TTAC told the unpleasant truth, gaining us new readers and credibility every step of the way. Now that I find myself being asked to contribute to one of the most prestigious opinion outlets in the world (the NY Times op-ed page) on a regular basis, TTAC is no longer the underdog, and other blogs have stepped into the breach to attack us as the new status quo. Fair enough… let’s do this thing.
Adam Carolla Launching "Top Gear USA" Competitor
PSA: Don't Forget To Change Your Jalopnik Password
Auto Journalists Beware: Fiat Sues Over Negative Review
The relationship between automakers and automotive journalists can be extremely difficult, as automakers often hold access to cars hostage based on a journalist’s coverage of them. If, as an automotive journalist, you like every car you drive, the world is your oyster. Automakers invite you to every launch, PR guys gaze longingly into your eyes, and all is right with the world. If, on the other hand, you write negatively about a car, you can find yourself watching the gravy train pull out of the station without you… or, as it turns out, you could even be sued. At least in Italy.
Carscoop reports that Fiat is suing the Italian TV show AnnoZero for “defamatory” remarks about the Alfa Romeo MiTo Quadrifoglio, after the program asserted “the overall technical inferiority of the Alfa Romeo MiTo” in comparison to the MINI Cooper S and Citroen DS3 THP. The details of the case are sketchy, but you can find Fiat’s press release on the matter after the jump.
Ask The Best And Brightest: How Is Top Gear USA Working Out For You?
Catch The Embargo-Busting Spirit!
Dealership Choice And The Death Of The Mainstream Auto Media
As surveys go, the Morpace Omnibus Study [ full results in PDF here] isn’t perfect. But even though it’s based on only 1,000 online respondents, it’s chock full of provocative insights. Of course Automotive News [sub] misses the best one, in its haste to trumpet the headline
Buyers usually don’t consider loyalty when choosing dealershipsFine, that pulls uniques out of the dealership bullpen. The real news: when asked to rate how “influential” different media sources are on their “likelihood to visit a dealership,” respondents gave the category “magazines” the weakest scores. A mere three percent rated magazines as the top rating “high influence,” the lowest such number in the survey. A whopping 32 percent gave it the lowest “low influence” rating, the highest result in the test. And all this from a sample in which only six in one thousand rated “an effective marketing/advertising campaign” as the most influential factor in their dealership selection process, while giving top marks to “best deal offerings” (40%), “positive prior experience” (20%) and “referrals from family and friends (10%). But here’s the twist: respondents were asked to assume they already had a brand and model in mind. The plot thickens…Ask The Best And Brightest: What Do You Want To Know About The Chevy Volt?
Tomorrow your humble Editor boards a plane for Michigan, en route to a date with the Chevrolet Volt. TTAC has followed the Volt’s bumpy road to production-readiness since Bob Lutz decided that the Prius had to be “leapfrogged,” and we’ve tracked every change to the Volt’s mission, message and mechanical blueprint along the way. And though cars don’t exist in a vacuum, giving the Volt a fair review will require us to leave a lot of this contextual baggage at the door.
Motor Trend Reveals The "Secret" To Getting 127 MPG In A Chevy Volt
C&D Teams Up With Chrysler To Sell "Distraction Mitigation" App
OK, so the basic functionality of the Car & Driver/Chrysler “Txt U L8r” app is fine: receive a text message while you’re driving, and it will read it aloud and automatically reply that you are driving and cannot respond immediately. But the industry’s fundamental ambivalence towards distracted driving quickly rears its head in the form of a “paid upgrade” that allows voice-activated replies by the driver: distracted driving is not a problem to be solved, but a money-making opportunity to be exploited. As a result, the message that C&D and Chrysler send with this new app is “Texting while driving is bad, bad, bad… unless you shell out for our perfectly safe app.” Which, not to put too fine a point on it, is bullshit.
What's Wrong With This Advertisement?
It’s not that the ad itself fails to mention the car it’s actually promoting, namely the Subaru Legacy. After all, if Subaru wants to entertain enthusiasts without actually indulging in the kind of gauzy praise they lampoon so effectively here, that’s fine by us. No, the only problem with the whole “2011 Mediocrity” campaign is that Subaru’s own Tribeca was clearly styled by the very designers they mock in this spot. And in this day and age, bland, uninspired crossovers are at least as lampoonable a cliche as the bland, uninspired sedans that Subaru slams (and which earned Toyota the cash for a 16.5% stake in Subaru’s parent company). Still, this is a ballsy move for a brand that is already growing like gangbusters in the US, and it shows just how far off the mark Volkswagen’s current attempt at US market growth is likely to be.
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