#Mclaren625c
One Country, Two McLarens
The seemingly perpetual introduction of marginally altered special editions is a business model that makers of low volume exotic cars have seized upon. Development cycles are long, product lifespans even longer and the attention spans of fickle ultra-high net worth consumers is short. By releasing new “Special Editions” every quarter or model year, luxury car makes can give owners a reason to keep trading in their current car for the latest and greatest thing, even if the new model is only superficially different from the base car.
Derek Kreindler
Sep 26, 2014
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