#Mazda

Mazda just unlocked a first for the brand.

The “zoom-zoom” brand is now sitting atop Consumer Reports’ yearly list of most reliable automotive brands. That’s the first time that has happened.

Some cars are segment tweeners. The 2021 Mazda CX-30 Turbo is one of those.

The raised hatchback is just barely a crossover, but Mazda lists it as such. Whatever it is, it does stay true to Mazda’s “zoom-zoom” marketing, and turbo power helps with that.

In our last edition of Buy/Drive/Burn, we took a look at three subcompact American CUVs competing at the $25,000 price point. Most of you seemed to agree they were all terrible, but the Trax edged out the Buy in the comments.

Let’s see how you feel about the Japanese competition.

While researching information for the recently featured Mazda Lantis, your author came across some other Nineties forbidden fruit from the good people at Mazda. Particularly interesting was the Xedos 6, which, like the similar-looking Millennia, was also a part of Mazda’s early Nineties luxury push.

Fiat’s 124 Spider is about to receive its curtain call, and unlike the scene in Don Giovanni where Don meets a horrendous fate and is dragged off to hell, the Fiat 124 Spider is going out without emotion and little fanfare.

The Mazda MX-5 is the automotive embodiment of ‘if it ain’t broke don’t fix it.’ Despite having gone through several generations since its debut in 1989, the Miata has remained remarkably consistent. But the industry believes there’s a subset of motorists who absolutely cannot live without vehicular connectivity and active safety technologies, even on a petite roadster that’s supposed to be focused on entirely on driver engagement.

This is why Mazda sells the luxury-oriented Grand Touring trim and has decided to continue sprucing it up for the 2021 model year. Though we cannot say this makes it the best option for everyone.

Today’s Rare Ride comes to us courtesy of commenter Bumpy ii, who linked this imported JDM Mazda on the Thunderbird Rare Ride posted a few weeks ago.

Let’s check out a compact five-door liftback with a very small V6.

We all asked Mazda for more power. It was a cry rising up from virtually every corner of the automotive industry – enthusiasts, observers, analysts, insiders, owners, fans – largely due to the fact that Mazda marketed an entire lineup of vehicles as machines for keen drivers, and none of those machines offered meaningful horsepower.

The Mazda 6 dropped its V6 engine after the 2013 model year, which led to horsepower maxing out at 184 in the following iteration. The Mazdaspeed 3 and its sub-14-second quarter-mile likewise called it quits in 2013. In 2014, the Mazda 2 was still fighting with a measly 100 horsepower. While Ford sold Escapes with 245 horsepower (and 275 lb-ft of torque), the 187-horsepower Mazda CX-5’s naturally aspirated 2.5-liter was merely enough. In fact, up until 2018, the only Mazda with more than 200 horsepower was the roughly 4,400-pound Mazda CX-9.

By way of the CX-9’s 2.5-liter turbo, 2018 brought more than 300 lb-ft of torque to the Mazda 6. The same engine appeared in the CX-5 for 2019 (when Mazda amped up the MX-5 to the tune of a sub-6-second 0-60 time), and is now finding its way under the hood of the Mazda 3 and Mazda CX-30.

Two-hundred and fifty horsepower at 5,000 rpm. Three-hundred and twenty lb-ft of torque at 2,500 rpm. Six distinct body styles. Base prices (including freight) ranging from $31,000 to $35,060. Doesn’t it kind of sound as though the officially defunct Mazdaspeed performance sub-brand is actually, what’s the word we’re looking for here … alive?

In my mid-20s I had a boss who once said to me “We all gotta grow up sometime”.

I don’t remember the specifics of why he said that, other than he wasn’t chewing me out or anything like that. I think maybe we were talking generally about post-college life and the responsibilities of adulthood.

The specifics don’t matter. What does, at least for the purposes of this post, is that the Mazda 3 is learning that lesson. With Mazdaspeed more or less shelved and the manufacturer trying to move the 3 upscale, away from its spunky past, while not leaving the “zoom-zoom” reputation fully behind, the 3 is supposed to be all grown up yet still cool.

We’ve spent the last few years wondering how Mazda’s upmarket push would impact its focus on performance. But keeping tabs gradually devolved into holding out hope that the brand wouldn’t totally snub fun-to-drive products to broaden its appeal. While there’s a wealth of Japanese brands ready to sell you comfortable and well-appointed automobiles, there aren’t many devoting a sizable amount of resources into maintaining engaging driving dynamics for the whole of their lineup. Mazda used to be the exception but now seems interested in banking on its above-average styling and novel luxury aura to drive sales.

It’s not a bad strategy but appears to have come at the expense of performance. Despite Mazda products rarely being famous for the output of their powertrains (unless we’re talking in the context of size), the brand is not making up the difference in handling anymore. It also hasn’t built any new Mazdaspeed performance products in years and doesn’t seem interested in trying.

Rare Rides has featured Ford’s compact Escort offering previously, in a first-generation EXP from 1986. Today’s Escort hails from the model’s second generation and wears a Mercury badge instead. It also has three important letters on the back: LTS.

Let’s check out a sporty economy sedan from the good people at Mercury.

If you ever thought, “Gee, I like this Mazda CX-30, but it could stand to offer a skoosh more power”, well, Mazda has news for you.

Yes, that’s right – “dude, you’re getting a turbo!”

In the world of mainstream, front-drive midsize sedans, the Mazda 6 stands out. Not in terms of sales (no midsizer’s adding volume these days), but in terms of style. Despite not being the freshest face on the block, the 6 remains a serious looker.

The recent addition of a turbocharged 2.5-liter four-cylinder to the 6’s roster of niceties only boosted the sedan’s appeal, but buyers remain a fickle bunch. For 2021, Mazda keeps the model’s recipe more or less the same, but tosses a bit of additional power to the uplevel engine while slotting a new trim at the top end.

An assembly plant currently taking shape in Huntsville, Alabama just saw a cash infusion. The roughly $1.6 billion facility — a joint operation between Toyota and Mazda — was announced in 2018, with both automakers expected to crank out new crossovers aimed primarily at the North American market.

Well, add another $830 million to the tab.