#Mazda

Where would Mazda be without the hot-selling CX-5? Of the 29,980 vehicles Mazda sold in the U.S. last month, 47.3 percent of them were CX-5s. Suffice it to say the stylish compact crossover is the brand’s most important model, regardless of what MX-5 fans would have you believe.

Parents everywhere applauded when a crisper, better-handling CX-5 appeared for 2017, content in knowing a family vehicle existed that wouldn’t relegate them to a world of bland conformity. Our own Chris Tonn was enraptured by the sight of his Grand Touring tester as it sat in an Ohio parking lot. Still, despite its on-road prowess, the zoom-zoom brand’s most popular offering isn’t exactly a pavement scorcher. That might not be the case for long.

This edition of Buy/Drive/Burn was inspired by the comments some of you left on the recent QOTD Crapwagon Garage post on coupes. Though roadsters and convertibles were off limits there, the conversation turned to them wistfully. Don’t worry, convertible week is coming.

In the meantime, we’ve got a ragtop from 2005 to burn. Which one will it be?

Affectionately known as the Miata, Mazda’s MX-5 roadster is a throwback to an era when fun cars were simple. While its evolution included obligatory tech and safety updates, that’s about all the manufacturer added. The recipe for the spry little convertible has always been to deliver a mechanically simple, lightweight, and sporting automobile that adheres to the regulatory mandates of its era.

The end result is a reasonably reliable and totally livable sports car that can be driven enthusiastically at moderate speeds, delivering a pleasurable experience for less than $26,000. It may lack the amenities and passenger occupancy of a larger automobile, but it’s better than a motorcycle — and serves a similar purpose in an infinitely more practical way. Like any sport bike, you purchase the Miata for the visceral and engaging experience it provides. You just have to pay a little more for the benefit of being able hide from mother nature while you’re flicking down the backroads.

If the MX-5 has a single shortcoming, it’s that it is debatably down on power. While many would argue that its sub-2,400 pound curb weight makes the 151-horsepower 2.0-liter more than adequate for delivering a good time, there are vehicles in Miata’s price range that are faster in a straight line. Mazda seems to have a solution to this problem.

Mazda can’t seem to shake a recent history that saw its vehicles fall victim to the flesh-eating disease in embarrassing numbers. We’ve seen corrosion issues crop up in a myriad of recalls issued by the automaker over the past several years, and it’s raised its flaky brown head once again.

This time, it’s just a preliminary investigation, but probes conducted by the National Highway Traffic Safety Administration have a way of turning into recalls in a hurry. The model in question is the 2009-2010 Mazda 6, and the issue is a subframe that can become so corroded, you might have trouble staying on the road.

It’s time for the third installment of our Crapwagon Garage QOTD series. The first part was all about the hatchbacks, while the second entry focused solely on sedans.

In today’s section of the garage, vehicles with open beds fill our peripheral vision. They are, of course, pickup trucks.

Today is the start of a series of related Question of the Day posts. Each Wednesday QOTD for the next few weeks will be dedicated to selecting vehicles for a different section of an ideal Special Crapwagon Garage you’ll be compiling.

Up for Part I in the series are hatchback and liftback vehicles. Start your brains.

The man who spent the last five years overseeing Mazda’s North American operations will soon lead the company. Akira Marumoto, 60, takes the helm of the automaker on June 26th, the company announced Friday.

The moves comes as Mazda prepares to introduce a revolutionary type of gasoline engine, the Skyactiv-X, in the hopes of proving its complete reliance on internal combustion cars does not make it a dinosaur.

Mazda has released pricing details for the 2019 CX-3. Refreshed for the upcoming model year, the subcompact crossover doesn’t change its already handsome looks all that much, but it does include more standard tech. This translates into a higher MSRP.

However, we doubt many buyers will mind a modest increase in price when the new CX-3 goes on sale later this month. All models now receive direct tire pressure monitoring, blind spot monitoring with rear cross-traffic alert, and Mazda’s G-Vectoring Control as standard equipment. In addition to the gently touched-up visuals, tacking on an extra $290 to the pre-destination base price doesn’t sting all that badly.

We’ve been talking about the Mazda CX-5 diesel for a long time, and with good reason. It’s been a long time coming. Originally promised for a U.S. introduction in the second half of 2017, a quick scan of of Mazda’s consumer website reveals no mention of a popular compact crossover with a 2.2-liter Skyactiv-D four-cylinder under the hood.

This could soon change. The California Air Resources Board has certified the engine for sale in that ecologically sensitive state, making a similar thumbs up from the Environmental Protection Agency a near certainty.

The rarely seen (any time post-1999) Mazda Navajo was the oft-forgot smaller sibling of Ford’s incredibly popular first-generation Explorer. An example has popped up for sale in Wisconsin, and it’s about as new as can be. We need to check it out.

For 2019, Mazda seems ready to offer two things MX-5 Miata buyers have long demanded: more power, plus a steering wheel that reaches towards the driver, instead of just tilting. These are big changes for a model where every minor detail is fussed over by engineers and enthusiasts alike.

The changes are detailed in a document — apparently originating from Mazda Canada — that details the changes coming for 2019. That doc found its way onto Reddit, which was then shared by joyful members of the Miata.net forum. How does an extra 26 horsepower sound?

Mazda’s new “Feel Alive” advertising campaign places consumers as its focal point as the company tries to market itself as an upscale and hip, enthusiast-oriented brand. On Monday, Mazda launched the first commercial — a borderline insulting collection of superficial phrases intended to get you excited about the brand’s new identity.

The spot itself is about as boilerplate new-millennium luxury car commercial as it gets. It opens with a series of attractive actors, all on the cusp of an important moment, as the narrator offers bizarrely simplistic lines of encouragement like “do that thing” and “take that step.” Granted, auto ads became far getting far less chatty about specs during the 1990s. But, over the last decade, too many car spots seem to be copying perfume ads — strange adventures in abstraction that say nothing about the product and cost a fortune to produce.

Mazda recently dropped a very brief teaser video suggesting a reveal of some sort during the New York auto show. Only the smallest of glimpses were given of a Mazda-esque headlight and grille edging, leaving speculation running from a CX-9 crossover refresh to an all-wheel-drive 6 sedan.

Well, wonder no more, as Mazda has just shown a new RX-9 coupe with twin rotary engines, a rear-drive 929 sedan, and an importation of the Bongo Friendee.

No, wait, hang on. What I meant to say was Mazda spent nearly 30 minutes talking about a new marketing campaign and about how its customers aren’t customers — they’re fans. Sigh.

At least the tantalizing Mazda KAI Concept, a vehicle which this author has dubbed “Son of Brera,” was in the background during the TED Talk press conference.

There’s still a ways to go, but the transition of Mazda’s image into that of a semi-premium automaker is well underway. The latest interiors — and exteriors — emerging from the brand boast extra refinement, better materials, and a subdued elegance you won’t find on, say, a Nissan.

Mazda’s getting there, but in the meantime, sales remain an issue. Between the brand’s recent U.S. sales pinnacle in 2015 and the end of 2017, volume fell 9.3 percent. There’s a plan to turn it around, and it doesn’t all have to do with the automaker’s looming mystery crossover.

In our last Buy/Drive/Burn entry, we traveled to the heady year of 1995 to peruse a trio of alternative luxury cars. One American and two Swedes vied for a place in the fantasy garage. The comments seemed to indicate a desire for more Japanese cars in the running, and commenter JohnTaurus suggested a trio we might discuss.

The year is 1995 (again). The cars are three unsuccessful Japanese luxury sedans that time forgot. Are you feeling… Vigorous?