#May2010

Batten hatches! Europe is on an emergency dive. According to data just released by the ACEA, sales in May dropped by 9.3 percent compared to May 2009. Our Ford canary in the EU coal mine was right again: May numbers were worse than April numbers. In April, the EU market had been down 7.4 percent. But that’s not the worst part.

ACEA hasn’t released European numbers for May yet (they are expected within the next days,) but in case you have a financial, business, or other interest, be advised that the results will be grim. How do we know that? By reading a press release by Ford Europe. Ford has consistently jumped the gun on releasing European numbers, and has turned into TTAC’s canary in the EU coal mine. What TTAC’s patent-pending GM indicator is for China, Ford becomes for Europe. Executive summary: May was another blood bath for the EU. Ford underperformed the EU market nearly 2:1.

Spoiled market watchers were disappointed by China’s less than red-hot May numbers: Passenger vehicles grew just 23.2 percent, the whole market grew 26 percent. Now here’s a number worth waiting for (or to induce a heart attack, if you have green leanings:)

I know you are tired of China sales numbers. Just for the record: The final, official tally of all passenger vehicles sold in China in May stands at 1.04m units, up 26 percent from last year, says the China Association of Automobile Manufacturers (CAAM) via Gasgoo. The CAAM has the last word. Total vehicle sales hit 1.44m units, up 28.8 percent, says the Straits Times. With these numbers, we declare the TTAC patent-pending Growth-o-Meter as broken. Wuling’s lousy may numbers did it in. As a make-good, another round of the very best of Chinese traffic accidents. In color!

Approximately 1 million passenger cars (including MPVs, SUVs, and Minivans) changed hands in China in May, up 23.2 percent from a year earlier, the lowest rate during the past 13 months. That according to the China Passenger Car Association, as reported in China Daily. This is not yet the total vehicle count, which should be reported by the CAAM a few days later. The passenger car number usually is within a few points of the CAAM number. Is that good or bad?

GM and Ford reported new monthly record sales in China, says the usually reliable government-owned China Daily. Really?

Ford said its China sales rose 17.8 percent. Ford is a relative nobody in China. File under “never mind.”

GM China’s May numbers are much more remarkable. They need to be carefully read. Tread carefully: Cleverly hidden landmines ahead!

Remember carmageddon? It is not forgotten in Germany. As a matter of fact, Germany’s biggest carmageddon happened last month, in May. While champagne corks popped in the U.S., propelled by a 19 percent plus in May, the Germans are crying into their beers. According to numbers released by the German Kraftfahrt-Bundesamt (KBA,) the new car market collapsed by heart attack inducing 35.1 percent in May. That’s not the worst part of the story.

Japanese car buyers are still auto otaku. In May, new car sales in Japan rose for the tenth straight month. Total sales of registered vehicles are up 28 percent to 228,514 units, the Japan Automobile Dealers Association told The Nikkei [sub].

Not only are the sales growing, the cars are getting bigger too.