#MarketPlanning

Following last week’s announcement that the T600 will serve as the tip of Zotye’s spear, probing into North America, parent company HAAH Automotive Holdings dropped hints that the brand might be one of several Chinese nameplates offered in the United States.

Zotye USA emerged in 2018, after HAAH signed a distributorship agreement with Zotye Automobile International Co. with the clear intent to get its vehicles to market in the Western world. But HAAH CEO Duke Hale claims his company has always had loftier ambitions.

At this point, it feels that every Chinese automaker has delivered an unrealistic promise of bringing fresh product into the United States within a couple of years. Last November, Zotye, Ford’s partner in Asia with a penchant for producing copycat models of European cars, announced plans to bring something over in 2020.

The firm now claims that the T600 crossover — which looks in no way like something from Volkswagen Group; certainly not an Audi Q5 or VW Touareg — will be first model in line for a boat trip to America.

Zotye Automobile has expressed its intent to become the first Chinese automaker slinging sport utility vehicles in the United States. While some outlets report that this feat would make it the first, that’s putting the cart before the horse. There are few automakers vying for this honor.

Guangzhou Automobile Group (GAC) previously outlined its own plan to get its flagship SUV into America by 2019, showing up at the New York International Auto Show last year to promote its exotic wares. While we weren’t overwhelmed by the product, some of which boasted faux exhaust ports and less-than-ambitious interiors, the display proved GAC was a serious automaker and seriously interested in entering the market — which is about all we’re willing to say about Zotye before we see a physical store.