#MahindraROXOR

Copyright laws in other countries often aren’t as robust as they are here, which is how we ended up with several Chinese vehicles that look exactly like American and European models. Indian automaker Mahindra has long sold the Roxor, a surprisingly strong lookalike of the Jeep Wrangler, but it has faced a legal challenge from Fiat Chrysler Automobiles, Jeep’s parent company. The battle recently ended and didn’t go FCA’s way.

Fiat Chrysler Automobiles’ battle to keep an Indian all-terrain vehicle — one that looks suspiciously like a certain flag-waving American off-road vehicle — out of the U.S. has come to an end. FCA won.

As reported by Bloomberg, the U.S. International Trade Commission has ruled that Mahindra’s Roxor, which strongly resembles a Jeep CJ, is in violation of section 337 of the Tariff Act of 1930 and infringes on the complainant’s trade dress. In short, the Mahindra Roxor looks too much like a Jeep.

On Wednesday, the U.S. International Trade Commission (ITC) said it will review an administrative law judge’s initial determination, made in November, that Mahindra’s Roxor looks suspiciously like a Jeep product.

Fiat Chrysler Automobiles filed a trade complaint with the ITC in 2018, claiming the Roxor infringes on Jeep’s “trade dress” — a term used to identify trademarked images or general appearance of a product. Not quite a patent, it exists on the fringes of intellectual property laws, frequently making trade dress issues difficult to navigate.

The judge’s recommendation was that regulators issue a cease-and-desist order and prohibit any Mahindra vehicles or parts that infringe from entering the country. Meanwhile, the commission is still in the midst of its own investigation — which opened in September of 2018 — and now estimates finishing its inquiry by March 20th.

From there, the U.S. Trade Representative would have two months to make a final determination. Of course, now that Mahindra has updated the look of the 2020 Roxor (below the break), the whole issue could be moot.

It might surprise you, since most automotive sites have moved on to other topics, but the North American International Auto Show, aka the Detroit auto show, is still going on as you read this. Hundreds of thousands of people are planning to attend the public days of the show that continue through next Sunday.

If you’re thinking of going, or just want a recap of the significant vehicles at the show, you’ve come to the right place.

A decade-old document signed by Indian automaker Mahindra & Mahindra and Chrysler Group LLC will be at the center of an investigation by the U.S. International Trade Commission.

Announced Tuesday and reported by Reuters, the feds will look into the patent dispute that erupted when Mahindra began importing the very Jeep-like Roxor all-terrain vehicle into the United States. FCA claimed the Roxor looks too much like the classic Jeep CJ line, predecessor to the Wrangler, and filed an intellectual property complaint to the ITC. Nuh uh — we had a deal, Mahindra responded.

There’s an Indo-Italian-American battle heating up in Michigan. Mahindra and Mahindra, maker of the absolutely adorable, U.S.-built Roxor ATV, is fighting back against Fiat Chrysler’s efforts to squash the little all-terrain vehicle’s future in this country.

FCA’s beef is this: the generously proportioned ATV, which is not road legal here (but is in India), bears a striking resemblance to a classic Jeep CJ7. At the beginning of the month, the automaker filed a complaint with the U.S. International Trade Commission in an bid to stop the importation of Roxor parts to the company’s Michigan factory.

Not gonna happen, Mahindra says. You saw our grille and you gave it the thumbs up.

Imitation, they say, is the sincerest form of flattery, but Fiat Chrysler Automobiles is none too pleased with an Indian automaker’s plan to foist a Jeep CJ-like all-terrain vehicle on the United States market.

Mahindra & Mahindra’s Roxor is a larger ATV with a conventional layout and appearance that splits the difference between brush-busting fare from Polaris, et al, and road-legal off-roaders like the Jeep Wrangler. There’s a 2.5-liter inline-four diesel up front, and drivers put the power to all four wheels via an honest-to-goodness five-speed manual transmission. Oh, and it really, really looks like a Jeep CJ. We’re gaga over them.

FCA sure isn’t.

What’s that? You want a Jeep but don’t care for one at its current size? Does a 62 horsepower turbo-diesel engine, four-wheel drive, and front/rear leaf suspension appeal to you? And you have just $15,499 to spend? Does Mahindra now have a deal for you.

Just keep it off-road, mmmkay?