Adventures in Marketing: Ford Stretches the Mustang Name

Last night I was watching my beloved Chicago Bears stumble and bumble their way to a win over the Tampa Bay Tom Bradys when I saw an ad for Ford in which the company claimed they “electrified the Mustang.” My inner fact-checker was not pleased.

Yes, of course, Ford does have an all-electric crossover-ish (more like raised five-door, but Ford insists on calling it an SUV or crossover) called the Mustang Mach-E. It’s part of the Mustang “family”. So, in the strictest sense, Ford does sell an all-electric Mustang.

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Ford Reduces 2021 Mustang Mach-E Pricing

A dealer price sheet for the 2021 Mustang Mach-E has been unearthed on one of our parent company’s forums, and it shows that all Mach-Es excluding the GT will see a price drop effective today.

Not only that, but 2021 model-year units invoiced prior to today will be re-invoiced to move to the new pricing.

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