#MINICountryman

A rising tide lifts all boats?

Not in the Mini Countryman’s case.

One of the oldest models on the block, the Countryman, is suffering from a sharp decline in U.S. sales even as consumers develop greater interest in subcompact crossovers.

The Chevrolet Trax, Fiat 500X, Honda HR-V, Jeep Renegade, and Mazda CX-3 are coming. The Buick Encore, a pair of taller Minis, and the Nissan Juke are already here.

It’s a burgeoning segment, silly in the eyes of many, but useful for automakers who want to cash in on consumers’ desire for fuel efficiency and slightly higher driving positions, consumers who are forever interested in a little wheelarch cladding.

However, these vehicles don’t even combine to sell as often as the Honda CR-V, America’s top-selling SUV/crossover. That’s not to say they won’t. Nor are we suggesting that buyers of these vehicles would consider something as mainstream as a CR-V, Escape, or RAV4, America’s top-selling utilities.

Buick’s been on a roll this year, their sales are up and their owner demographics are younger than they have been in recent memory. The cynic in my says that’s because half their clientele died of old age, but it has more to do with their product portfolio. Say what? Yep, it’s true, the brand I wrote off for dead last decade is targeting younger buyers with designs imported from Europe and finding sales success. The Verano turbo shattered my preconceptions, but can Buick do it again? A brown Encore arrived one rainy morning to see if it was possible.

The long rumored move to build MINI vehicles at Mitsubishi’s Dutch plant has finally come to pass. Starting in the second half of 2014, MINI vehicles will be built at the former home of the Mitsubishi Charisma and Volvo S40.

Utility vehicles with seating for four don’t do much to endear themselves with buyers who may actually carry people as well as cargo.

Nowadays, the only way to make cars profitably is to take advantage of economies of scale; and nobody is better at maximizing the “one sausage, many lengths” method of automobile production than Mini. Forget talk of “brand values” and “heritage” – we’re in a different era now.

MINI is the most unlikely successful new brand in America. Why? Because the brand’s “tiny transportation” ethos is at odds with America’s “bigger is better” mantra. Of course, these contradictory philosophies explain why the modern MINI is nowhere near as mini as Minis used to be. Still with me? Hang on to your hats because the German owners of the iconic British brand have decided American domination hinges on making the biggest MINI yet. Enter the MINI Countryman. Or as I like to call it, the MINI Maxi.

Evo magazine has got their hands on the latest variant from MINI – the three-door Paceman. Yes, it’s a Countryman SUV with three doors.

Reuters is reporting that BMW is discussing a possible arrangement with the soon-to-be dormant NedCar plant that once built the Volvo S40 and various Mitsubishi cars.

Could BMW be acquiring the soon-to-be-shuttered Nedcar plant, which formerly built the Volvo S40 and Mitsubishi Colt? Dutch website Nu.nl seems to think so.

MINI (all caps required): the name itself inherently limits the brand. A large MINI would be oxymoronic. It would not be seen as a MINI. But most car buyers need something larger and more functional than the Cooper. And, while MINI might be less intent on world domination than VW, it would still like to grow. What to do, what to do? When word leaked that MINI was working on a crossover, the brand’s fans feared for the worst.