#MINI

BMW will enter marketing history by bringing McDonalds to the automotive industry. Just like McD took one food platform as the basis of a panoply of products (Hamburger, Cheeseburger, Double Cheseburger, McDouble, Daily Double) BMW’s MINI perfects the art and science of mass customization. The latest iteration: The long awaited Mini Paceman, debuting for North America at the Los Angeles Auto Show.

The 2012 Los Angeles Auto Show is upon us, and as usual, TTAC will have photographers in the field, complete with live shots of all the new debuts, while we provide anger-tinged appraisals of all the new debuts. Press days don’t start for another couple of days, but we’ve got a rundown of what to expect after the jump.

An experiment conducted in London shows that the new MINI is the world’s strongest babe-magnet. This 2012 MINI attracted 28 very skinny and flexible ladies.

What percentage of new cars sold this year in the United States have European badges?

TTAC Commentator Horseflesh writes:

Hey Sajeev and Steve,

Winter is coming. Like any true Seattle suburbanite, I dread the debut of the white stuff. We’re so scared of snow up here that the local insurance company even aired commercials teasing us about it.

Utility vehicles with seating for four don’t do much to endear themselves with buyers who may actually carry people as well as cargo.

Are you a short seller who is on the hunt for companies that are worse off than European carmakers? Look for parts makers that are also in the contract manufacturing business. OEMs may lose sales, but contract manufacturers lose whole contracts when manufacture is brought in-house by OEMs. Magna is likely to lose the contract with BMW to build the next generation of Mini cars, says Reuters.

Yes, dear readers, I am happy to announce the Ed Niedermeyer has returned to automotive journalism. Sort of. And not for TTAC. Ed’s essay on the Subaru…

Nowadays, the only way to make cars profitably is to take advantage of economies of scale; and nobody is better at maximizing the “one sausage, many lengths” method of automobile production than Mini. Forget talk of “brand values” and “heritage” – we’re in a different era now.

MINI is the most unlikely successful new brand in America. Why? Because the brand’s “tiny transportation” ethos is at odds with America’s “bigger is better” mantra. Of course, these contradictory philosophies explain why the modern MINI is nowhere near as mini as Minis used to be. Still with me? Hang on to your hats because the German owners of the iconic British brand have decided American domination hinges on making the biggest MINI yet. Enter the MINI Countryman. Or as I like to call it, the MINI Maxi.

Evo magazine has got their hands on the latest variant from MINI – the three-door Paceman. Yes, it’s a Countryman SUV with three doors.

Before 2011, if you were looking for a hot hatch but wanted something MINIer than a Cooper, your options were limited to the less than smart Smart BRABUS. With fuel costs on the rise and fuel economy targets looming, MINI and Fiat are hoping to tempt “sporty” shoppers into something smaller and more practical. This week we have the MINI answer to the question: why doesn’t MINI make a heavier John Cooper Works (JCW) without back seats? We kid, we kid. But in all seriousness, why would you buy the MINI Coupé instead of the four-seater JCW Cooper, JCW Roadster or even the sexy Italian we tested last week?

I currently drive a 2005 MINI Cooper S convertible. I’ve been swapping winter/summer tires for the past few years but I was thinking that this year I might get a beater car for the harsher weather months. The combination of FWD and wear and tear on the fabric roof are my main reasons for these considerations.

I live in NJ, so most of my driving is on the highway but as part of my job as a systems admin in a datacenter, I’m occasionally called into work at times when even the highways haven’t been plowed.

Do you think it’s possible to find a cheap (around $1000), preferably AWD car that would work well for winters in the northeast? Craigslist searches so far have turned up a handful of Subarus, Volvos, and Audis Quattro.

Sometime toward the end of my high school years, “fast fashion” shops like Zara and H&M set up shop in at the local malls, and became the place to shop. The clothing there wasn’t any better than the Gap or the Ralph Lauren remainders at Marshall’s, but if you paid for your own clothes, you would have been silly to shop anywhere else.Shopping at those stores went beyond mere fashion considerations. If you spilled beer all over your shirt at a party, it wasn’t even worth sending it to the dry cleaners. Just throw it in the washing machine and hope it comes out. If that fails, pay $9.99 for another one. Eventually, people got wise to the fact that after three washes, the clothes tended to fall apart, but we willingly ignored the cheapness because we could look cool on a tight budget. Which is exactly why the Fiat 500 exists.

Not all automakers in Europe have too much capacity. BMW will invest $388 million over the next three years to increase capacity at its Mini plants in the UK, Reuters says.